A data profile of the people who buy, follow and care about Shirt in Australia — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 4,186,505 people in Australia.
Shirt has an estimated audience of 4,186,505 people in Australia. 61.0% are female, 39.0% are male, average age 43.5. Top brand affinities: Uniqlo, Blanket, Outerwear, Dress shirt, Patagonia.
Top brand affinities include Uniqlo, Blanket, Outerwear, with strongest over-indexing on Uniqlo (1.6× the country average).
Demographically, the Shirt audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Shirt fan in Australia is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Shirt profile in Australia.
61.0% are female, 39.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 43.5 |
| Estimated audience size | 4,186,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Shirt audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 2.42× | ||
| 02 | Duvet | Home & Garden | 2.15× | ||
| 03 | Sweatpants | Fashion & Accessoires | 1.99× | ||
| 04 | Carhartt | Fashion & Accessoires | 1.86× | ||
| 05 | Dress shirt | Fashion & Accessoires | 1.83× | ||
| 06 | Levi Strauss & Co. | Fashion & Accessoires | 1.75× | ||
| 07 | Blanket | Home & Garden | 1.70× | ||
| 08 | Cashmere wool | Fashion & Accessoires | 1.65× | ||
| 09 | Drew Barrymore | Movies & TV | 1.63× | ||
| 10 | Rosamund Pike | Movies & TV | 1.62× | ||
| 11 | The North Face | Fashion & Accessoires | 1.61× | ||
| 12 | Uniqlo | Shopping | 1.60× | ||
| 13 | Jumpsuit | Fashion & Accessoires | 1.57× | ||
| 14 | Patagonia | Fashion & Accessoires | 1.55× | ||
| 15 | Kate Hudson | Movies & TV | 1.55× | ||
| 16 | Ugg boots | Fashion & Accessoires | 1.54× | ||
| 17 | Tablecloth | Home & Garden | 1.53× | ||
| 18 | Organic cotton | Fashion & Accessoires | 1.53× | ||
| 19 | Christian Bale | Movies & TV | 1.53× | ||
| 20 | Converse | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.20× | |
| Individualism | JOY | 1.17× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.87× | |
| Social Media Usage | JOY | 0.90× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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