Rascasse Audience Intelligence

Higher education Audience in Indonesia

A data profile of the people who buy, follow and care about Higher education in Indonesia — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 7,415,728 people in Indonesia.

#112among Topic in Indonesia
#14in Business & Career

The average Higher education fan in Indonesia is 35.5 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Higher education profile in Indonesia.

Audience size
7.4M
in Indonesia
Gender
47.1%♀
52.9% male
Age
35.5
average years
Country rank
#158
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Higher education fans

47.1% are female, 52.9% are male, average age 35.5.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Higher education audience in Indonesia
MetricValue
Female47.1%
Male52.9%
Average age35.5
Estimated audience size7,415,728
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Higher education audience in Indonesia
Age bracketShare%
16-1922%
20-2929%
30-3922%
40-4917%
50+10%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Higher education audience comes from Indonesia.

Worldwide audience distribution share by country for Higher education
CountryShare
United States19.1%
Brazil5.3%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Higher education audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Higher education fans by region: top regions in Indonesia
#RegionReachAffinity×
01Maluku~40K1.09×
02West Sulawesi~30K1.09×
03North Kalimantan~20K1.07×
04Bangka-Belitung Islands~40K1.06×
05Gorontalo (disambiguation)(2)~30K1.06×
06Papua (province)~50K1.03×
07North Maluku~30K1.03×
08East Nusa Tenggara~80K1.02×
09Central Kalimantan~60K1.02×
10Southeast Sulawesi~60K1.02×
11West Papua~20K1.02×
12Jambi~80K1.00×
13Central Sulawesi~70K1.00×
14Bengkulu~60K1.00×
15North Sulawesi~80K0.99×
16West Nusa Tenggara~90K0.98×
17Aceh~100K0.97×
18Riau Islands~80K0.97×
19West Sumatra~100K0.96×
20West Kalimantan~100K0.96×
21South Kalimantan~90K0.96×
22Riau~200K0.95×
23Lampung~100K0.95×
24South Sumatra~200K0.94×
25Special Region of Yogyakarta~100K0.94×
26East Kalimantan~100K0.94×
27South Sulawesi~200K0.93×
28Bali~100K0.92×
29North Sumatra~300K0.89×
30Banten~300K0.88×
31East Java~700K0.83×
32Jakarta~500K0.82×
33Central Java~600K0.78×
34West Java~800K0.69×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Indonesia

See Higher education audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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