A data profile of the people who buy, follow and care about Higher education in Poland — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 3,689,215 people in Poland.
Higher education has an estimated audience of 3,689,215 people in Poland. 59.4% are female, 40.6% are male, average age 38.1. Top brand affinities: University, School, Student, College, Health care.
Top brand affinities include University, School, Student, with strongest over-indexing on University (2.55× the country average).
Demographically, the Higher education audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Higher education fan in Poland is more female, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for University.
The key figures that characterise the Higher education profile in Poland.
59.4% are female, 40.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 38.1 |
| Estimated audience size | 3,689,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Higher education audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.55× | ||
| 02 | College | Business & Career | 2.55× | ||
| 03 | Web hosting | Business & Career | 2.07× | ||
| 04 | Online banking | Business & Career | 1.95× | ||
| 05 | Nursing | Business & Career | 1.86× | ||
| 06 | High school | Business & Career | 1.79× | ||
| 07 | Insurance | Business & Career | 1.71× | ||
| 08 | Aviation | Business & Career | 1.68× | ||
| 09 | Career | Business & Career | 1.62× | ||
| 10 | Student | Business & Career | 1.59× | ||
| 11 | Web design | Business & Career | 1.59× | ||
| 12 | Credit cards | Business & Career | 1.58× | ||
| 13 | Free software | Technology & Electronics | 1.55× | ||
| 14 | School | Kids & Family | 1.53× | ||
| 15 | Health care | Business & Career | 1.52× | ||
| 16 | Volunteering | Politics & Society | 1.52× | ||
| 17 | Fine art | Business & Career | 1.52× | ||
| 18 | Primary education | Kids & Family | 1.52× | ||
| 19 | Dance music | Music & Radio | 1.51× | ||
| 20 | Mortgage loans | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.50× | |
| Travelling | THRILL | 1.09× | |
| Sustainability | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Design Affinity | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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