A data profile of the people who buy, follow and care about Free software in Poland — modelled from more than twelve digital signal sources. Free software has an estimated audience of 1,903,656 people in Poland.
Free software has an estimated audience of 1,903,656 people in Poland. 50.7% are female, 49.3% are male, average age 37.7. Top brand affinities: Computer monitors, E-book readers, Computer servers, Dodge Charger (LX), Online games.
Top brand affinities include Computer monitors, E-book readers, Computer servers, with strongest over-indexing on Computer monitors (6.92× the country average).
Demographically, the Free software audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
The typical Free software fan in Poland is balanced, around 37.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Computer monitors.
The key figures that characterise the Free software profile in Poland.
50.7% are female, 49.3% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 37.7 |
| Estimated audience size | 1,903,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Free software audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Avast! | Technology & Electronics | 8.85× | ||
| 02 | Peugeot 206 | Cars & Mobility | 8.26× | ||
| 03 | Computer monitors | Technology & Electronics | 6.92× | ||
| 04 | Dodge Charger (LX) | Cars & Mobility | 6.83× | ||
| 05 | E-book readers | Technology & Electronics | 6.62× | ||
| 06 | Computer servers | Technology & Electronics | 6.41× | ||
| 07 | Massively multiplayer online games | Games | 2.91× | ||
| 08 | Romance novels | Literature | 2.52× | ||
| 09 | Cruises | Travel & Leisure | 2.30× | ||
| 10 | Science fiction movies | Movies & TV | 2.23× | ||
| 11 | Online games | Games | 2.14× | ||
| 12 | First-person shooter games | Games | 2.08× | ||
| 13 | Charity and causes | Business & Career | 2.03× | ||
| 14 | Fiction books | Literature | 2.02× | ||
| 15 | Pizza | Food & Beverages | 1.90× | ||
| 16 | Internet & Social Media | 1.81× | |||
| 17 | Bars | Travel & Leisure | 1.79× | ||
| 18 | Gazeta Wyborcza | News | 1.63× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 20 | Higher education | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.05× | |
| Need for Security | CONSERVATISM | 1.53× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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