A data profile of the people who buy, follow and care about Free software in Australia — modelled from more than twelve digital signal sources. Free software has an estimated audience of 2,734,685 people in Australia.
Free software has an estimated audience of 2,734,685 people in Australia. 51.5% are female, 48.5% are male, average age 40.9. Top brand affinities: Computer monitors, Pizza, Instant messaging, Robert Pattinson, Drawing.
Top brand affinities include Computer monitors, Pizza, Instant messaging, with strongest over-indexing on Computer monitors (5× the country average).
Demographically, the Free software audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
The typical Free software fan in Australia is balanced, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Computer monitors.
The key figures that characterise the Free software profile in Australia.
51.5% are female, 48.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 40.9 |
| Estimated audience size | 2,734,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Free software audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert Pattinson | Movies & TV | 5.76× | ||
| 02 | Firefox | Internet & Social Media | 5.45× | ||
| 03 | Computer monitors | Technology & Electronics | 5.00× | ||
| 04 | Dire Straits | Music & Radio | 3.55× | ||
| 05 | Search engine optimization | Business & Career | 2.68× | ||
| 06 | Michelle Pfeiffer | Movies & TV | 2.62× | ||
| 07 | Dylan O'Brien | Movies & TV | 2.62× | ||
| 08 | Lily Allen | Music & Radio | 2.62× | ||
| 09 | Rachel McAdams | Movies & TV | 2.62× | ||
| 10 | Pizza | Food & Beverages | 2.53× | ||
| 11 | Instant messaging | Internet & Social Media | 2.04× | ||
| 12 | Drawing | Home & Garden | 1.96× | ||
| 13 | Broadband | Technology & Electronics | 1.79× | ||
| 14 | Tom Welling | Movies & TV | 1.78× | ||
| 15 | Desktop computers | Technology & Electronics | 1.72× | ||
| 16 | Facebook Messenger | Internet & Social Media | 1.66× | ||
| 17 | Wikipedia | Internet & Social Media | 1.59× | ||
| 18 | Volunteering | Politics & Society | 1.56× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Online auction | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.38× | |
| Convenience Orientation | PREMIUM | 1.17× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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