A data profile of the people who buy, follow and care about Drawing in Australia — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 4,398,183 people in Australia.
The average Drawing fan in Australia is 41.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Painting, Birds, Fine art, with strongest over-indexing on Painting (1.62× the country average).
Demographically, the Drawing audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Drawing fan in Australia is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Painting.
The key figures that characterise the Drawing profile in Australia.
61.4% are female, 38.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.6 |
| Estimated audience size | 4,398,183 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Drawing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
Where the Drawing audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~600K | 1.14× | |
| 02 | South Australia | ~400K | 1.13× | |
| 03 | Queensland | ~1M | 1.08× | |
| 04 | Victoria | ~1.5M | 1.02× | |
| 05 | New South Wales | ~1.5M | 1.01× | |
| 06 | Australian Capital Territory | ~90K | 0.91× | |
| 07 | Northern Territory | ~40K | 0.91× | |
| 08 | Tasmania | ~80K | 0.83× |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free software | Technology & Electronics | 1.96× | ||
| 02 | Google Photos | Technology & Electronics | 1.83× | ||
| 03 | Fine art | Business & Career | 1.82× | ||
| 04 | Conceptual art | Arts & Culture | 1.69× | ||
| 05 | Birds | Pets & Animals | 1.64× | ||
| 06 | Painting | Arts & Culture | 1.62× | ||
| 07 | Plastic arts | Arts & Culture | 1.62× | ||
| 08 | Minivans | Cars & Mobility | 1.59× | ||
| 09 | Resin | Technology & Electronics | 1.59× | ||
| 10 | ancestry | Kids & Family | 1.56× | ||
| 11 | Reptiles | Pets & Animals | 1.56× | ||
| 12 | Communication design | Business & Career | 1.55× | ||
| 13 | Retail banking | Business & Career | 1.55× | ||
| 14 | Robert Redford | Movies & TV | 1.53× | ||
| 15 | Online poker | Games | 1.52× | ||
| 16 | Sculpture | Arts & Culture | 1.52× | ||
| 17 | Literature | Business & Career | 1.51× | ||
| 18 | First-person shooter games | Games | 1.51× | ||
| 19 | Printmaking | Arts & Culture | 1.51× | ||
| 20 | Flickr | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.38× | |
| Community Orientation | OPEN | 1.28× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.96× | |
| Travelling | THRILL | 1.04× |
Drawing has an estimated audience of 4,398,183 people in Australia, concentrated in New South Wales and Victoria.
61.4% of Drawing fans are female, 38.6% are male, with an average age of 41.6 years.
Drawing fans show strongest brand affinity for Painting (1.62×), Birds (1.64×), and Fine art (1.82×) over the country average.
Drawing fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Drawing itself, the audience over-indexes on Birds (1.64×), Fine art (1.82×), Free software (1.96×), and Literature (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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