A data profile of the people who buy, follow and care about Printmaking in Australia — modelled from more than twelve digital signal sources. Printmaking has an estimated audience of 2,368,550 people in Australia.
Printmaking has an estimated audience of 2,368,550 people in Australia. 70.7% are female, 29.3% are male, average age 44.2. Top brand affinities: IKEA, Do it yourself (DIY), Aldi, Canvas print, Fine art.
Top brand affinities include IKEA, Do it yourself (DIY), Aldi, with strongest over-indexing on IKEA (1.7× the country average).
Demographically, the Printmaking audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
The typical Printmaking fan in Australia is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Printmaking profile in Australia.
70.7% are female, 29.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.2 |
| Estimated audience size | 2,368,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Printmaking audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 9.9% |
| Italy | 4.3% |
The strongest cross-interests of the Printmaking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canvas print | Home & Garden | 5.28× | ||
| 02 | Blanket | Home & Garden | 2.06× | ||
| 03 | Art exhibition | Arts & Culture | 1.90× | ||
| 04 | Luxury real estate | Business & Career | 1.85× | ||
| 05 | Weaving | Fashion & Accessoires | 1.79× | ||
| 06 | Fine art | Business & Career | 1.74× | ||
| 07 | Innovation | Business & Career | 1.73× | ||
| 08 | IKEA | Home & Garden | 1.70× | ||
| 09 | Museum | Arts & Culture | 1.69× | ||
| 10 | Department store | Shopping | 1.67× | ||
| 11 | Etsy | Fashion & Accessoires | 1.67× | ||
| 12 | Art museum | Arts & Culture | 1.63× | ||
| 13 | Knitting | Home & Garden | 1.63× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 15 | Discount stores | Shopping | 1.59× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 17 | Kitchenware | Home & Garden | 1.58× | ||
| 18 | Aldi | Shopping | 1.54× | ||
| 19 | Drawing | Home & Garden | 1.51× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.58× | |
| Sustainability | BALANCE | 1.46× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Printmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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