Printmaking Audience in Germany
Printmaking has an estimated audience of 2,866,957 people in Germany. 65.5% are female, 34.5% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Stradivarius, Škoda Kodiaq.
The average Printmaking fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (1.62× the country average). Demographically, the Printmaking audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Printmaking fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 37.3 |
| Estimated audience size | 2,866,957 |
Audience persona
The typical Printmaking fan in Germany is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 544,638 | 0.87× |
| Bayern | 441,434 | 0.96× |
| Baden-Württemberg | 399,068 | 1.02× |
| Niedersachsen | 251,450 | 0.9× |
| Sachsen | 177,220 | 1.26× |
| Hessen | 141,059 | 0.65× |
| Berlin | 132,265 | 1.03× |
| Rheinland-Pfalz | 107,012 | 0.74× |
| Thüringen | 100,310 | 1.37× |
| Sachsen-Anhalt | 97,420 | 1.31× |
| Schleswig-Holstein | 79,826 | 0.78× |
| Brandenburg | 65,212 | 0.73× |
| Hamburg | 47,665 | 0.74× |
| Mecklenburg-Vorpommern | 46,014 | 0.84× |
| Bremen | 43,341 | 1.77× |
| Saarland | 36,279 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.62× | Shopping |
| Gil Ofarim | 1.82× | Music & Radio |
| Home Office | 1.61× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.29× | Cars & Mobility |
| Israel | 1.88× | Travel & Leisure |
| KLIX (AM) | 2.27× | Music & Radio |
| Grinch | 1.93× | Movies & TV |
| Kieser Training | 2.99× | Sports |
| Vocal harmony | 5.15× | Music & Radio |
| Home Delivery | 1.7× | Food & Beverages |
| Stucco | 1.55× | Home & Garden |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
| Coworking | 2.15× | Business & Career |
| Bank account | 1.54× | Business & Career |
| Volvo V60 | 2.47× | Cars & Mobility |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Cachorro | 1.67× | Pets & Animals |
| San Gil | 2× | Travel & Leisure |
| Sinister (band) | 5.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.36 |
| Creativity | OPEN | 1.34 |
| Tradition | CONSERVATISM | 1.22 |
| Extroversion | THRILL | 1.2 |
| Community Orientation | OPEN | 1.18 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 9.9% |
| Italy | 4.3% |
See Printmaking audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Printmaking have in Germany?
Printmaking has an estimated audience of 2,866,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Printmaking fans?
65.5% of Printmaking fans are female, 34.5% are male, with an average age of 37.3 years.
Which brands do Printmaking fans like most?
Printmaking fans show strongest brand affinity for Rossmann (1.62×), Gil Ofarim (1.82×), and Home Office (1.61×) over the country average.
Where do Printmaking fans live in Germany?
Printmaking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 544,638), Bayern (reach 441,434), and Baden-Württemberg (reach 399,068). These three regions account for the largest share of the active audience.
What other brands do Printmaking fans also like?
Beyond Printmaking itself, the audience over-indexes on Gil Ofarim (1.82×), Home Office (1.61×), Stradivarius (1.97×), and Škoda Kodiaq (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Printmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.