Printmaking Audience in United States

Printmaking has an estimated audience of 20,304,230 people in United States. 60.7% are female, 39.3% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Art exhibition, Do it yourself (DIY), Planet Fitness, Contemporary art, Diaper bag.

The average Printmaking fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Art exhibition, Do it yourself (DIY), Planet Fitness, with strongest over-indexing on Art exhibition (4.69× the country average). Demographically, the Printmaking audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Printmaking fans

Demographic split for Printmaking audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.3
Estimated audience size20,304,230

Audience persona

The typical Printmaking fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.

Top regions in United States

Top regions ranked by reach for Printmaking in United States
RegionReachAffinity
California2,617,2371.17×
Texas1,831,7901.05×
New York1,464,0131.29×
Florida1,029,2120.75×
Illinois756,6311.12×
Pennsylvania675,8070.99×
Georgia620,6660.99×
North Carolina613,0281×
Washington565,1491.39×
Massachusetts564,1631.41×
Ohio510,6590.82×
New Jersey496,4600.96×
Virginia484,7850.98×
Michigan464,9430.88×
Minnesota370,8811.27×
Indiana363,0590.98×
Missouri344,2551.05×
Maryland335,6030.96×
Tennessee312,4970.77×
Oregon309,0661.33×
Colorado305,7680.96×
Connecticut272,8611.34×
Arizona262,9290.63×
Wisconsin260,4860.85×
Utah255,5871.41×
South Carolina229,1870.75×
Alabama219,2290.77×
Louisiana217,8090.83×
Kentucky207,7550.82×
Oklahoma181,6840.81×
Kansas179,2031.12×
Iowa161,4750.97×
Arkansas150,3930.9×
Nevada126,2770.64×
Mississippi115,5140.69×
New Mexico114,8101.13×
Nebraska99,4940.98×
Hawaii94,2761.08×
Maine94,1311.29×
Idaho91,0990.89×
New Hampshire89,4131.12×
Rhode Island85,0301.32×
West Virginia78,9210.83×
Washington, District of Columbia78,6651.29×
Vermont50,1791.41×
Montana48,6310.86×
North Dakota41,2380.99×
South Dakota39,5300.84×
Alaska34,4560.79×
Delaware33,9730.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Printmaking audience
BrandAffinityCategory
Art exhibition4.69×Arts & Culture
Do it yourself (DIY)2.04×Home & Garden
Planet Fitness2.36×Sports
Contemporary art3.54×Arts & Culture
Diaper bag3.82×Kids & Family
MSN2.22×News
Fine art2.73×Business & Career
Canvas print7.97×Home & Garden
Streetwear2.69×Fashion & Accessoires
Hobby Lobby1.86×Home & Garden
Aubrey Plaza5.47×Movies & TV
Museum2.32×Arts & Culture
Made in USA2.51×Business & Career
Gothic fashion3.73×Fashion & Accessoires
Napoleon Dynamite5.79×Movies & TV
Metaphysics2.33×Business & Career
Jack Black4.8×Movies & TV
Gremlins5.89×Movies & TV
Handmade jewelry2.76×Fashion & Accessoires
Aldi1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Printmaking audience
TraitClusterScore
Design AffinityPREMIUM2.07
SustainabilityBALANCE1.98
ExtroversionTHRILL1.81
Early Adopter MentalityPOWER1.55
Luxury OrientationPREMIUM1.46
DIY MentalityTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Printmaking
CountryShare
United States29.4%
United Kingdom9.9%
Italy4.3%

See Printmaking audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Printmaking have in United States?

Printmaking has an estimated audience of 20,304,230 people in United States, concentrated in California and Texas.

What is the gender split and age of Printmaking fans?

60.7% of Printmaking fans are female, 39.3% are male, with an average age of 43.3 years.

Which brands do Printmaking fans like most?

Printmaking fans show strongest brand affinity for Art exhibition (4.69×), Do it yourself (DIY) (2.04×), and Planet Fitness (2.36×) over the country average.

Where do Printmaking fans live in United States?

Printmaking fans in United States are most concentrated in California (reach 2,617,237), Texas (reach 1,831,790), and New York (reach 1,464,013). These three regions account for the largest share of the active audience.

What other brands do Printmaking fans also like?

Beyond Printmaking itself, the audience over-indexes on Do it yourself (DIY) (2.04×), Planet Fitness (2.36×), Contemporary art (3.54×), and Diaper bag (3.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Printmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.