Rascasse Audience Intelligence

Printmaking Audience in United States

A data profile of the people who buy, follow and care about Printmaking in United States — modelled from more than twelve digital signal sources. Printmaking has an estimated audience of 20,304,230 people in United States.

#1111among Topic in United States#21in Arts & Culture

The average Printmaking fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Canvas print, Fine art, Art exhibition, with strongest over-indexing on Canvas print (6.97× the country average).

Demographically, the Printmaking audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Printmaking fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Canvas print.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Printmaking profile in United States.

Audience size
20.3M
in United States
Gender
60.7%♀
39.3% male
Age
43.3
average years
Country rank
#1617
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Printmaking fans

60.7% are female, 39.3% are male, average age 43.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Printmaking audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.3
Estimated audience size20,304,230
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Printmaking audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Printmaking audience comes from United States.

Worldwide audience distribution share by country for Printmaking
CountryShare
United States29.4%
United Kingdom9.9%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Printmaking audience in United States is strongest.

Fig. 05

Top regions by affinity

Printmaking fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K1.54×
02Massachusetts~500K1.31×
03Vermont~40K1.23×
04Rhode Island~80K1.21×
05Washington~500K1.20×
06Oregon~300K1.20×
07Maine~90K1.20×
08Kansas~200K1.17×
09Minnesota~300K1.16×
10Connecticut~200K1.16×
11Nebraska~100K1.15×
12Missouri~400K1.14×
13New York~1.5M1.13×
14South Dakota~50K1.10×
15Washington, District of Columbia~70K1.09×
16Hawaii~90K1.08×
17New Mexico~100K1.06×
18Texas~2M1.05×
19California~2.5M1.04×
20Illinois~700K1.04×
21Virginia~500K1.04×
22Arkansas~200K1.04×
23North Dakota~40K1.03×
24New Hampshire~80K1.02×
25Indiana~400K1.01×
26Wisconsin~300K1.01×
27Iowa~200K0.99×
28Montana~60K0.99×
29North Carolina~600K0.98×
30Colorado~300K0.98×
31Idaho~100K0.98×
32Alaska~40K0.98×
33Kentucky~200K0.97×
34Pennsylvania~600K0.95×
35Maryland~300K0.93×
36Georgia~600K0.92×
37New Jersey~500K0.91×
38Ohio~600K0.90×
39Louisiana~200K0.89×
40West Virginia~80K0.89×
41Oklahoma~200K0.87×
42Michigan~500K0.86×
43South Carolina~300K0.86×
44Delaware~50K0.85×
45Alabama~200K0.82×
46Mississippi~100K0.81×
47Tennessee~300K0.78×
48Nevada~100K0.71×
49Florida~900K0.67×
50Arizona~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Printmaking, United States
0.67×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Printmaking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Printmaking audience
#·InterestCategoryAffinity×
01Canvas printHome & Garden6.97×
02Art exhibitionArts & Culture3.01×
03WeavingFashion & Accessoires2.32×
04Greeting cardKids & Family2.28×
05Fine artBusiness & Career2.27×
06Handmade jewelryFashion & Accessoires2.22×
07GraffitiArts & Culture2.22×
08MuseumArts & Culture2.19×
09Contemporary artArts & Culture2.11×
10Body modificationBeauty & Wellness2.11×
11Diaper bagKids & Family2.09×
12Vintage clothingFashion & Accessoires2.06×
13InnovationBusiness & Career2.00×
14Made in USABusiness & Career1.82×
15Art museumArts & Culture1.74×
16DrawingHome & Garden1.70×
17MetaphysicsBusiness & Career1.70×
18StreetwearFashion & Accessoires1.63×
19CabinetryHome & Garden1.52×
20DonationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Printmaking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Printmaking audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.76×
ExtroversionTHRILL1.63×
SustainabilityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Printmaking audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Social Media UsageJOY0.89×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Printmaking have in United States?

Printmaking has an estimated audience of 20,304,230 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Printmaking fans?

60.7% of Printmaking fans are female, 39.3% are male, with an average age of 43.3 years.

03

Which brands do Printmaking fans like most?

Printmaking fans show strongest brand affinity for Canvas print (6.97×), Fine art (2.27×), and Art exhibition (3.01×) over the country average.

04

Where do Printmaking fans live in United States?

Printmaking fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Printmaking fans also like?

Beyond Printmaking itself, the audience over-indexes on Fine art (2.27×), Art exhibition (3.01×), Museum (2.19×), and Vintage clothing (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Printmaking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Printmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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