Rascasse Audience Intelligence

Canvas print Audience in Germany

A data profile of the people who buy, follow and care about Canvas print in Germany — modelled from more than twelve digital signal sources. Canvas print has an estimated audience of 541,495 people in Germany.

#4479among Topic in Germany#627in Home & Garden

The average Canvas print fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Printmaking, Photo-book, Arts and Crafts movement, with strongest over-indexing on Printmaking (9.61× the country average).

Demographically, the Canvas print audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Canvas print fan in Germany is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Printmaking.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canvas print profile in Germany.

Audience size
541K
in Germany
Gender
62.4%♀
37.6% male
Age
39.1
average years
Country rank
#11006
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canvas print fans

62.4% are female, 37.6% are male, average age 39.1.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Canvas print audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age39.1
Estimated audience size541,495
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Canvas print audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Canvas print audience comes from Germany.

Worldwide audience distribution share by country for Canvas print
CountryShare
United States35.8%
United Kingdom9.5%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canvas print audience in Germany is strongest.

Fig. 05

Top regions by affinity

Canvas print fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.38×
02Sachsen-Anhalt~20K1.32×
03Sachsen~30K1.18×
04Saarland~8K1.18×
05Bayern~100K1.13×
06Rheinland-Pfalz~30K1.11×
07Mecklenburg-Vorpommern~10K1.08×
08Brandenburg~20K1.03×
09Niedersachsen~50K1.01×
10Baden-Württemberg~70K0.98×
11Schleswig-Holstein~20K0.92×
12Hessen~40K0.87×
13Nordrhein-Westfalen~100K0.86×
14Berlin~20K0.83×
15Bremen~4K0.82×
16Hamburg~9K0.72×
Fig. 06

Affinity by region

Affinity by region — Canvas print, Germany
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canvas print audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canvas print audience
#·InterestCategoryAffinity×
01Textile designFashion & Accessoires15.59×
02Wall decalHome & Garden11.73×
03Photo-bookKids & Family11.31×
04500pxInternet & Social Media10.93×
05Laser engravingHome & Garden10.71×
06Screen printingArts & Culture10.30×
07Fran DrescherMovies & TV10.18×
08PrintmakingArts & Culture9.61×
09Arts and Crafts movementArts & Culture9.12×
10CalligraphyArts & Culture8.73×
11WirmachendruckHome & Garden6.72×
12PosterArts & Culture6.55×
13Creative IdeasHome & Garden6.25×
14Der Bergdoktor (2008)Movies & TV5.28×
15PotteryHome & Garden5.03×
16EngravingHome & Garden4.69×
17ScrapbookingKids & Family4.35×
18StickerFashion & Accessoires3.97×
19BalconyHome & Garden3.09×
20PaintingArts & Culture2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canvas print audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canvas print audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.66×
IndividualismJOY1.60×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canvas print audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.33×
Social Media UsageJOY0.65×
Need for SecurityCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canvas print have in Germany?

Canvas print has an estimated audience of 541,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Canvas print fans?

62.4% of Canvas print fans are female, 37.6% are male, with an average age of 39.1 years.

03

Which brands do Canvas print fans like most?

Canvas print fans show strongest brand affinity for Printmaking (9.61×), Photo-book (11.31×), and Arts and Crafts movement (9.12×) over the country average.

04

Where do Canvas print fans live in Germany?

Canvas print fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Canvas print fans also like?

Beyond Canvas print itself, the audience over-indexes on Photo-book (11.31×), Arts and Crafts movement (9.12×), Wall decal (11.73×), and Poster (6.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Canvas print audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Canvas print. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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