Canvas print Audience in Germany

Canvas print has an estimated audience of 541,495 people in Germany. 62.4% are female, 37.6% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Printmaking, Photo-book, Arts and Crafts movement, Wall decal, Poster.
The average Canvas print fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Printmaking, Photo-book, Arts and Crafts movement, with strongest over-indexing on Printmaking (9.61× the country average). Demographically, the Canvas print audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Canvas print fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 39.1 |
| Estimated audience size | 541,495 |
Audience persona
The typical Canvas print fan in Germany is more female, around 39.1 years old, with strong Individualism tendencies and a notable affinity for Printmaking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,780 | 0.89× |
| Bayern | 101,922 | 1.17× |
| Baden-Württemberg | 73,653 | 1× |
| Niedersachsen | 53,894 | 1.02× |
| Hessen | 36,003 | 0.87× |
| Sachsen | 30,885 | 1.16× |
| Rheinland-Pfalz | 30,523 | 1.13× |
| Sachsen-Anhalt | 19,040 | 1.36× |
| Thüringen | 18,445 | 1.34× |
| Schleswig-Holstein | 17,924 | 0.92× |
| Brandenburg | 17,681 | 1.05× |
| Berlin | 14,513 | 0.6× |
| Mecklenburg-Vorpommern | 11,281 | 1.09× |
| Saarland | 8,228 | 1.24× |
| Hamburg | 7,328 | 0.6× |
| Bremen | 2,588 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Printmaking | 9.61× | Arts & Culture |
| Photo-book | 11.31× | Kids & Family |
| Arts and Crafts movement | 9.12× | Arts & Culture |
| Wall decal | 11.73× | Home & Garden |
| Poster | 6.55× | Arts & Culture |
| Fran Drescher | 10.18× | Movies & TV |
| Screen printing | 10.3× | Arts & Culture |
| Calligraphy | 8.73× | Arts & Culture |
| Creative Ideas | 6.25× | Home & Garden |
| Pottery | 5.03× | Home & Garden |
| 500px | 10.93× | Internet & Social Media |
| Scrapbooking | 4.35× | Kids & Family |
| Balcony | 3.09× | Home & Garden |
| Laser engraving | 10.71× | Home & Garden |
| Painting | 2.16× | Arts & Culture |
| Der Bergdoktor (2008) | 5.28× | Movies & TV |
| Wirmachendruck | 6.72× | Home & Garden |
| Sticker | 3.97× | Fashion & Accessoires |
| Textile design | 15.59× | Fashion & Accessoires |
| Engraving | 4.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.85 |
| Design Affinity | PREMIUM | 1.77 |
| DIY Mentality | THRILL | 1.75 |
| Urban Lifestyle | OPEN | 1.68 |
| Sustainability | BALANCE | 1.66 |
| Sports Activity | POWER | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 9.5% |
| Germany | 4.5% |
See Canvas print audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Canvas print have in Germany?
Canvas print has an estimated audience of 541,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canvas print fans?
62.4% of Canvas print fans are female, 37.6% are male, with an average age of 39.1 years.
Which brands do Canvas print fans like most?
Canvas print fans show strongest brand affinity for Printmaking (9.61×), Photo-book (11.31×), and Arts and Crafts movement (9.12×) over the country average.
Where do Canvas print fans live in Germany?
Canvas print fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,780), Bayern (reach 101,922), and Baden-Württemberg (reach 73,653). These three regions account for the largest share of the active audience.
What other brands do Canvas print fans also like?
Beyond Canvas print itself, the audience over-indexes on Photo-book (11.31×), Arts and Crafts movement (9.12×), Wall decal (11.73×), and Poster (6.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canvas print. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.