Rascasse Audience Intelligence

Arts and Crafts movement Audience in Germany

Name: Arts and Crafts movement — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Arts and Crafts movement in Germany — modelled from more than twelve digital signal sources. Arts and Crafts movement has an estimated audience of 1,805,908 people in Germany.

#2112among Topic in Germany #49in Arts & Culture

The average Arts and Crafts movement fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Quilting, Hugendubel, Atlético Madrid, with strongest over-indexing on Quilting (10.26× the country average).

Demographically, the Arts and Crafts movement audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Arts and Crafts movement fan in Germany is more female, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Quilting.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arts and Crafts movement profile in Germany.

Audience size

1.8M

in Germany

Gender

76.7%♀

23.3% male

Age

36.9

average years

Country rank

#3734

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Arts and Crafts movement fans

76.7% are female, 23.3% are male, average age 36.9.

Fig. 02

Gender split

76.7%

Female

23.3%

Male

Demographic split for Arts and Crafts movement audience in Germany
Metric	Value
Female	76.7%
Male	23.3%
Average age	36.9
Estimated audience size	1,805,908

Fig. 03

Age distribution

Age distribution of the Arts and Crafts movement audience in Germany
Age bracket	Share	%
16-19		26%
20-29		20%
30-39		19%
40-49		20%
50+		15%

Fig. 04

Worldwide distribution

5.8%

of the worldwide Arts and Crafts movement audience comes from Germany.

Worldwide audience distribution share by country for Arts and Crafts movement
Country	Share
United States	25.3%
Italy	7.4%
Japan	6.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arts and Crafts movement audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arts and Crafts movement fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~100K	1.26×
02	Bremen	~20K	1.10×
03	Saarland	~20K	1.06×
04	Sachsen-Anhalt	~50K	1.00×
05	Thüringen	~50K	1.00×
06	Mecklenburg-Vorpommern	~30K	1.00×
07	Brandenburg	~60K	0.99×
08	Hamburg	~40K	0.98×
09	Sachsen	~80K	0.96×
10	Schleswig-Holstein	~60K	0.96×
11	Rheinland-Pfalz	~90K	0.95×
12	Hessen	~100K	0.94×
13	Baden-Württemberg	~200K	0.91×
14	Nordrhein-Westfalen	~400K	0.90×
15	Bayern	~300K	0.89×
16	Niedersachsen	~200K	0.89×

Affinity by region — Arts and Crafts movement, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arts and Crafts movement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arts and Crafts movement audience
#	Interest	Category	×
01	Quilting	Home & Garden	10.26×
02	Atlético Madrid	Sports	8.46×
03	Matthew McConaughey	Movies & TV	8.20×
04	Handmade Gifts	Kids & Family	5.38×
05	Dua Lipa	Music & Radio	5.34×
06	Office supplies	Business & Career	4.98×
07	Crime fiction	Literature	4.35×
08	Non-fiction books	Literature	4.15×
09	Hugendubel	Shopping	3.94×
10	Unique Gifts	Shopping	3.75×
11	Watercolor painting	Arts & Culture	3.57×
12	Children's literature	Literature	3.56×
13	Handmade	Home & Garden	3.50×
14	Etsy	Fashion & Accessoires	3.38×
15	Sewing machine	Home & Garden	3.37×
16	Pastry	Food & Beverages	3.11×
17	Siberian Husky	Pets & Animals	2.83×
18	Modern architecture	Arts & Culture	2.82×
19	Livemusic	Music & Radio	2.46×
20	Do it yourself (DIY)	Home & Garden	2.29×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arts and Crafts movement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Arts and Crafts movement audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.95×
Quality Awareness	PREMIUM	1.88×
Design Affinity	PREMIUM	1.86×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Arts and Crafts movement audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.70×
Need for Security	CONSERVATISM	0.83×
Sports Activity	POWER	1.03×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Arts and Crafts movement have in Germany?

Arts and Crafts movement has an estimated audience of 1,805,908 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Arts and Crafts movement fans?

76.7% of Arts and Crafts movement fans are female, 23.3% are male, with an average age of 36.9 years.

Which brands do Arts and Crafts movement fans like most?

Arts and Crafts movement fans show strongest brand affinity for Quilting (10.26×), Hugendubel (3.94×), and Atlético Madrid (8.46×) over the country average.

Where do Arts and Crafts movement fans live in Germany?

Arts and Crafts movement fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Arts and Crafts movement fans also like?

Beyond Arts and Crafts movement itself, the audience over-indexes on Hugendubel (3.94×), Atlético Madrid (8.46×), Do it yourself (DIY) (2.29×), and Etsy (3.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Arts and Crafts movement audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arts and Crafts movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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