Arts and Crafts movement Audience in Germany
Arts and Crafts movement has an estimated audience of 1,805,908 people in Germany. 76.7% are female, 23.3% are male, average age 36.9. Top brand affinities: Livemusic, Do it yourself (DIY), Etsy, Group buying, Natural foods.
Top brand affinities include Livemusic, Do it yourself (DIY), Etsy, with strongest over-indexing on Livemusic (4.61× the country average). Demographically, the Arts and Crafts movement audience skews more female with an average age of 36.9, and over-indexes on personality traits such as DIY Mentality, Sustainability.
Category: Arts & Culture · Type: Topic
Demographics of Arts and Crafts movement fans
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 36.9 |
| Estimated audience size | 1,805,908 |
Audience persona
The typical Arts and Crafts movement fan in Germany is more female, around 36.9 years old, with strong DIY Mentality tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.61× | Music & Radio |
| Do it yourself (DIY) | 3.14× | Home & Garden |
| Etsy | 4.15× | Fashion & Accessoires |
| Group buying | 9.18× | Shopping |
| Natural foods | 4.93× | Food & Beverages |
| Modern architecture | 3.48× | Arts & Culture |
| Harry Potter | 1.63× | Movies & TV |
| Spiegel Online | 1.99× | News |
| Vegetable Gardening | 5.48× | Food & Beverages |
| Atlético Madrid | 6.65× | Sports |
| Ice cream | 4.79× | Food & Beverages |
| Beadwork | 16.69× | Home & Garden |
| Non-fiction books | 4.34× | Literature |
| Renovation | 2.46× | Home & Garden |
| Quilting | 6.17× | Home & Garden |
| IKEA | 1.7× | Home & Garden |
| Matthew McConaughey | 7.17× | Movies & TV |
| Art exhibition | 3.06× | Arts & Culture |
| Handmade | 3.05× | Home & Garden |
| Home improvement | 1.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.26 |
| Sustainability | BALANCE | 1.89 |
| Design Affinity | PREMIUM | 1.78 |
| Creativity | OPEN | 1.69 |
| Convenience Orientation | PREMIUM | 1.67 |
| Individualism | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Italy | 7.4% |
| Japan | 6.8% |
See Arts and Crafts movement audiences in other countries
- Arts and Crafts movement — United States
- Arts and Crafts movement — United Kingdom
- Arts and Crafts movement — France
- Arts and Crafts movement — Italy
- Arts and Crafts movement — Spain
- Arts and Crafts movement — Brazil
- Arts and Crafts movement — Japan
- Arts and Crafts movement — South Korea
- Arts and Crafts movement — India
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arts and Crafts movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.