Rascasse Audience Intelligence

Arts and Crafts movement Audience in United States

A data profile of the people who buy, follow and care about Arts and Crafts movement in United States — modelled from more than twelve digital signal sources. Arts and Crafts movement has an estimated audience of 7,871,093 people in United States.

#2756among Topic in United States#48in Arts & Culture

The average Arts and Crafts movement fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Quilting, Planet Fitness, Diaper bag, with strongest over-indexing on Quilting (7.94× the country average).

Demographically, the Arts and Crafts movement audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arts and Crafts movement fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Quilting.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arts and Crafts movement profile in United States.

Audience size
7.9M
in United States
Gender
76.7%♀
23.3% male
Age
41.3
average years
Country rank
#4495
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arts and Crafts movement fans

76.7% are female, 23.3% are male, average age 41.3.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Arts and Crafts movement audience in United States
MetricValue
Female76.7%
Male23.3%
Average age41.3
Estimated audience size7,871,093
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Arts and Crafts movement audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Arts and Crafts movement audience comes from United States.

Worldwide audience distribution share by country for Arts and Crafts movement
CountryShare
United States25.3%
Italy7.4%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arts and Crafts movement audience in United States is strongest.

Fig. 05

Top regions by affinity

Arts and Crafts movement fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~40K1.52×
02Oregon~100K1.41×
03Massachusetts~200K1.40×
04Vermont~20K1.33×
05New York~600K1.26×
06Utah~90K1.25×
07Maine~40K1.25×
08North Dakota~20K1.24×
09Washington~200K1.16×
10Washington, District of Columbia~30K1.13×
11Tennessee~200K1.10×
12Connecticut~90K1.08×
13California~900K1.07×
14New Hampshire~30K1.07×
15Minnesota~100K1.06×
16Wisconsin~100K1.05×
17Pennsylvania~300K1.04×
18Virginia~200K1.03×
19Colorado~100K1.03×
20Illinois~300K1.01×
21Georgia~200K0.99×
22Idaho~40K0.99×
23Montana~20K0.99×
24Delaware~20K0.98×
25Iowa~60K0.97×
26North Carolina~200K0.96×
27Arkansas~60K0.96×
28Alaska~20K0.96×
29South Dakota~20K0.95×
30Kansas~60K0.94×
31Michigan~200K0.93×
32Missouri~100K0.93×
33Kentucky~90K0.92×
34Oklahoma~80K0.92×
35Mississippi~60K0.92×
36Maryland~100K0.91×
37New Mexico~40K0.91×
38West Virginia~30K0.91×
39Nebraska~40K0.90×
40Hawaii~30K0.90×
41Ohio~200K0.89×
42New Jersey~200K0.88×
43Indiana~100K0.88×
44South Carolina~100K0.87×
45Louisiana~90K0.84×
46Alabama~90K0.83×
47Nevada~60K0.82×
48Arizona~100K0.80×
49Texas~500K0.73×
50Florida~400K0.68×
Fig. 06

Affinity by region

Affinity by region — Arts and Crafts movement, United States
0.68×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arts and Crafts movement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arts and Crafts movement audience
#·InterestCategoryAffinity×
01Michaels StoresArts & Culture9.97×
02Canvas printHome & Garden8.91×
03QuiltingHome & Garden7.94×
04International educationBusiness & Career7.26×
05Christmas decorationHome & Garden4.99×
06Diaper bagKids & Family3.96×
07DeviantArtInternet & Social Media3.28×
08Microwave ovenHome & Garden3.16×
09HypermarketShopping3.11×
10Planet FitnessSports2.63×
11MetaphysicsBusiness & Career2.48×
12EtsyFashion & Accessoires2.40×
13Discount storesShopping2.23×
14Fine artBusiness & Career2.14×
15IKEAHome & Garden2.08×
16Hobby LobbyHome & Garden1.95×
17CraftsHome & Garden1.88×
18PinterestInternet & Social Media1.80×
19Home AppliancesHome & Garden1.70×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arts and Crafts movement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arts and Crafts movement audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.64×
CreativityOPEN1.54×
Price SensitivityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arts and Crafts movement audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Risk AppetiteTHRILL0.91×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arts and Crafts movement have in United States?

Arts and Crafts movement has an estimated audience of 7,871,093 people in United States, concentrated in California and New York.

02

What is the gender split and age of Arts and Crafts movement fans?

76.7% of Arts and Crafts movement fans are female, 23.3% are male, with an average age of 41.3 years.

03

Which brands do Arts and Crafts movement fans like most?

Arts and Crafts movement fans show strongest brand affinity for Quilting (7.94×), Planet Fitness (2.63×), and Diaper bag (3.96×) over the country average.

04

Where do Arts and Crafts movement fans live in United States?

Arts and Crafts movement fans in United States are most concentrated in California (reach ~900K), New York (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Arts and Crafts movement fans also like?

Beyond Arts and Crafts movement itself, the audience over-indexes on Planet Fitness (2.63×), Diaper bag (3.96×), Canvas print (8.91×), and Crafts (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Arts and Crafts movement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arts and Crafts movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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