Arts and Crafts movement Audience in United States

Arts and Crafts movement logo

Arts and Crafts movement has an estimated audience of 7,871,093 people in United States. 76.7% are female, 23.3% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Product design, Nebraska Cornhuskers football, Jesse Plemons, UK garage, JDSU.

The average Arts and Crafts movement fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Nebraska Cornhuskers football, Jesse Plemons, with strongest over-indexing on Product design (3.03× the country average). Demographically, the Arts and Crafts movement audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Arts and Crafts movement fans

Demographic split for Arts and Crafts movement audience in United States
MetricValue
Female76.7%
Male23.3%
Average age41.3
Estimated audience size7,871,093

Audience persona

The typical Arts and Crafts movement fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Arts and Crafts movement in United States
RegionReachAffinity
California1,135,6961.31×
New York649,7801.48×
Texas442,7240.65×
Florida394,3530.74×
Pennsylvania293,8801.11×
Illinois280,1241.07×
Massachusetts223,6651.44×
Michigan219,2111.07×
Ohio208,8790.86×
Washington208,6551.32×
Georgia206,7760.85×
North Carolina197,0960.83×
Tennessee196,6451.25×
Virginia186,9850.98×
Oregon167,2631.85×
New Jersey152,5760.76×
Wisconsin145,7781.23×
Colorado128,7051.04×
Maryland123,2700.91×
Minnesota120,2281.07×
Arizona119,9900.75×
Indiana108,7010.76×
Missouri107,9050.85×
Utah96,9871.38×
Connecticut78,1950.99×
South Carolina76,7010.65×
Oklahoma75,8380.87×
Kentucky70,0670.71×
Alabama61,9240.56×
Arkansas60,1390.93×
Rhode Island57,3352.29×
Louisiana52,2690.51×
Iowa50,2940.78×
Kansas44,8270.72×
Nevada42,3560.56×
Washington, District of Columbia38,5861.63×
New Hampshire37,5651.21×
Mississippi37,4100.58×
Maine36,2511.29×
Idaho33,9520.86×
Nebraska30,8510.78×
Vermont26,4701.92×
New Mexico25,9690.66×
West Virginia22,0600.6×
Hawaii22,0550.65×
Montana19,1900.88×
Alaska17,6111.05×
South Dakota16,4160.9×
North Dakota15,9840.99×
Delaware14,6700.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arts and Crafts movement audience
BrandAffinityCategory
Product design3.03×Business & Career
Nebraska Cornhuskers football3.55×Sports
Jesse Plemons3.27×Movies & TV
UK garage5×Music & Radio
JDSU2.71×Business & Career
Staycation2.64×Home & Garden
Home equity1.54×Home & Garden
Home staging3.93×Home & Garden
Jaws3.97×Movies & TV
Stamp collecting2.28×Home & Garden
Queens College, City University of New York3.49×Business & Career
Urban horticulture1.71×Home & Garden
Nipsey Hussle2.54×Music & Radio
Janitor2.61×Home & Garden
Hebe2.63×Home & Garden
Glossier2.15×Beauty & Wellness
Steampunk1.97×Fashion & Accessoires
Women's empowerment1.68×Politics & Society
Grammarly1.77×Business & Career
Plainfield, New Jersey4.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arts and Crafts movement audience
TraitClusterScore
Design AffinityPREMIUM1.57
CreativityOPEN1.38
LGBTQ+ IdentityOPEN1.36
Price SensitivityPREMIUM1.32
Pet OwnershipJOY1.31
MindfulnessBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Arts and Crafts movement
CountryShare
United States25.3%
Italy7.4%
Japan6.8%

See Arts and Crafts movement audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Arts and Crafts movement have in United States?

Arts and Crafts movement has an estimated audience of 7,871,093 people in United States, concentrated in California and New York.

What is the gender split and age of Arts and Crafts movement fans?

76.7% of Arts and Crafts movement fans are female, 23.3% are male, with an average age of 41.3 years.

Which brands do Arts and Crafts movement fans like most?

Arts and Crafts movement fans show strongest brand affinity for Product design (3.03×), Nebraska Cornhuskers football (3.55×), and Jesse Plemons (3.27×) over the country average.

Where do Arts and Crafts movement fans live in United States?

Arts and Crafts movement fans in United States are most concentrated in California (reach 1,135,696), New York (reach 649,780), and Texas (reach 442,724). These three regions account for the largest share of the active audience.

What other brands do Arts and Crafts movement fans also like?

Beyond Arts and Crafts movement itself, the audience over-indexes on Nebraska Cornhuskers football (3.55×), Jesse Plemons (3.27×), UK garage (5×), and JDSU (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arts and Crafts movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.