Handmade Gifts Audience in Germany
Handmade Gifts has an estimated audience of 2,082,219 people in Germany. 64.6% are female, 35.4% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Handmade, Handmade Crafts, Gift shop, Birthday Gifts.
The average Handmade Gifts fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Handmade, Handmade Crafts, with strongest over-indexing on Unique Gifts (7.6× the country average). Demographically, the Handmade Gifts audience skews more female with an average age of 31.1, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Handmade Gifts fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 31.1 |
| Estimated audience size | 2,082,219 |
Audience persona
The typical Handmade Gifts fan in Germany is more female, around 31.1 years old, with strong DIY Mentality tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,068 | 0.27× |
| Bayern | 117,851 | 0.35× |
| Baden-Württemberg | 99,672 | 0.35× |
| Hessen | 74,311 | 0.47× |
| Niedersachsen | 71,602 | 0.35× |
| Sachsen-Anhalt | 69,116 | 1.28× |
| Thüringen | 69,009 | 1.3× |
| Saarland | 65,923 | 2.58× |
| Berlin | 64,491 | 0.69× |
| Brandenburg | 64,060 | 0.99× |
| Rheinland-Pfalz | 63,119 | 0.61× |
| Bremen | 58,223 | 3.27× |
| Mecklenburg-Vorpommern | 56,841 | 1.43× |
| Schleswig-Holstein | 56,633 | 0.76× |
| Sachsen | 54,922 | 0.54× |
| Hamburg | 35,573 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 7.6× | Shopping |
| Handmade | 6.85× | Home & Garden |
| Handmade Crafts | 7.61× | Kids & Family |
| Gift shop | 5.95× | Home & Garden |
| Birthday Gifts | 7.87× | Kids & Family |
| Handmade jewelry | 6.03× | Fashion & Accessoires |
| Decoration | 5.19× | Home & Garden |
| Handicraft | 3.28× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Home decorating ideas | 5.07× | Home & Garden |
| Home Design | 3.32× | Home & Garden |
| Crochet | 4.16× | Home & Garden |
| Personalised Gifts | 6.14× | Home & Garden |
| Sewing machine | 4.51× | Home & Garden |
| Jewelry design | 5.77× | Fashion & Accessoires |
| Knitting needle | 5.86× | Fashion & Accessoires |
| Christmas Gift | 5.11× | Kids & Family |
| Boho-chic | 4.89× | Fashion & Accessoires |
| Sewing | 3.22× | Home & Garden |
| Baby food | 3.12× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2 |
| Urban Lifestyle | OPEN | 1.9 |
| Individualism | JOY | 1.89 |
| Design Affinity | PREMIUM | 1.87 |
| Sustainability | BALANCE | 1.85 |
| Sports Activity | POWER | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Germany | 16.0% |
| United Kingdom | 6.3% |
See Handmade Gifts audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Handmade Gifts have in Germany?
Handmade Gifts has an estimated audience of 2,082,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Handmade Gifts fans?
64.6% of Handmade Gifts fans are female, 35.4% are male, with an average age of 31.1 years.
Which brands do Handmade Gifts fans like most?
Handmade Gifts fans show strongest brand affinity for Unique Gifts (7.6×), Handmade (6.85×), and Handmade Crafts (7.61×) over the country average.
Where do Handmade Gifts fans live in Germany?
Handmade Gifts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,068), Bayern (reach 117,851), and Baden-Württemberg (reach 99,672). These three regions account for the largest share of the active audience.
What other brands do Handmade Gifts fans also like?
Beyond Handmade Gifts itself, the audience over-indexes on Handmade (6.85×), Handmade Crafts (7.61×), Gift shop (5.95×), and Birthday Gifts (7.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Handmade Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.