Wirmachendruck Audience in Germany
Wirmachendruck has an estimated audience of 526,402 people in Germany. 55.8% are female, 44.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Kieser Training, Gil Ofarim, Artistic inspiration, Jeremy Wade.
The average Wirmachendruck fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Kieser Training, Gil Ofarim, with strongest over-indexing on Progressive rock (3.36× the country average). Demographically, the Wirmachendruck audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Wirmachendruck fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 39.0 |
| Estimated audience size | 526,402 |
Audience persona
The typical Wirmachendruck fan in Germany is more female, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 247,622 | 1.08× |
| Baden-Württemberg | 203,927 | 1.42× |
| Bayern | 189,158 | 1.12× |
| Niedersachsen | 112,121 | 1.1× |
| Hessen | 77,780 | 0.97× |
| Rheinland-Pfalz | 59,134 | 1.12× |
| Sachsen | 45,506 | 0.88× |
| Berlin | 44,983 | 0.96× |
| Schleswig-Holstein | 34,545 | 0.92× |
| Brandenburg | 26,160 | 0.8× |
| Thüringen | 25,898 | 0.97× |
| Sachsen-Anhalt | 24,057 | 0.88× |
| Hamburg | 20,805 | 0.88× |
| Mecklenburg-Vorpommern | 17,073 | 0.85× |
| Saarland | 11,766 | 0.91× |
| Bremen | 10,157 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.36× | Music & Radio |
| Kieser Training | 6.38× | Sports |
| Gil Ofarim | 1.81× | Music & Radio |
| Artistic inspiration | 1.63× | Arts & Culture |
| Jeremy Wade | 12.41× | Literature |
| Natural rubber | 2.52× | Cars & Mobility |
| Product design | 1.65× | Business & Career |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| 3D printing | 1.52× | Technology & Electronics |
| Graham Greene (actor) | 2.64× | |
| Corfu (regional unit) | 1.9× | Travel & Leisure |
| Cynthia Erivo | 2.31× | Movies & TV |
| Home Delivery | 1.51× | Food & Beverages |
| Baiersbronn | 4.42× | Travel & Leisure |
| Huck (magazine) | 5.08× | Internet & Social Media |
| Mount Arafat | 5.57× | Travel & Leisure |
| Solo climbing | 1.98× | Sports |
| Centurion (film) | 2.58× | Movies & TV |
| Ipekyol | 1.97× | Shopping |
| JDSU | 1.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.54 |
| Urban Lifestyle | OPEN | 1.53 |
| Design Affinity | PREMIUM | 1.53 |
| Quality Awareness | PREMIUM | 1.52 |
| Sports Activity | POWER | 1.51 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.4% |
| Switzerland | 6.2% |
| Austria | 1.8% |
See Wirmachendruck audiences in other countries
More Home & Garden audiences in Germany
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Frequently asked questions
How many fans does Wirmachendruck have in Germany?
Wirmachendruck has an estimated audience of 526,402 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Wirmachendruck fans?
55.8% of Wirmachendruck fans are female, 44.2% are male, with an average age of 39.0 years.
Which brands do Wirmachendruck fans like most?
Wirmachendruck fans show strongest brand affinity for Progressive rock (3.36×), Kieser Training (6.38×), and Gil Ofarim (1.81×) over the country average.
Where do Wirmachendruck fans live in Germany?
Wirmachendruck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 247,622), Baden-Württemberg (reach 203,927), and Bayern (reach 189,158). These three regions account for the largest share of the active audience.
What other brands do Wirmachendruck fans also like?
Beyond Wirmachendruck itself, the audience over-indexes on Kieser Training (6.38×), Gil Ofarim (1.81×), Artistic inspiration (1.63×), and Jeremy Wade (12.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wirmachendruck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.