A data profile of the people who buy, follow and care about Communication design in Australia — modelled from more than twelve digital signal sources. Communication design has an estimated audience of 2,701,794 people in Australia.
The average Communication design fan in Australia is 41.2 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
The key figures that characterise the Communication design profile in Australia.
58.2% are female, 41.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 41.2 |
| Estimated audience size | 2,701,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Communication design audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 6.9% |
| United Kingdom | 5.9% |
Where the Communication design audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.48× | |
| 02 | Northern Territory | ~30K | 1.17× | |
| 03 | Tasmania | ~60K | 0.99× | |
| 04 | Australian Capital Territory | ~60K | 0.97× | |
| 05 | South Australia | ~200K | 0.91× | |
| 06 | Western Australia | ~300K | 0.85× | |
| 07 | Queensland | ~500K | 0.78× | |
| 08 | New South Wales | ~700K | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Communication design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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