A data profile of the people who buy, follow and care about Free software in Indonesia — modelled from more than twelve digital signal sources. Free software has an estimated audience of 5,033,482 people in Indonesia.
Free software has an estimated audience of 5,033,482 people in Indonesia. 36.8% are female, 63.2% are male, average age 35.3. Top brand affinities: Telegram, Charity and causes, Linux, Sunglasses, Cruises.
Top brand affinities include Telegram, Charity and causes, Linux, with strongest over-indexing on Telegram (2.39× the country average).
Demographically, the Free software audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Free software fan in Indonesia is more male, around 35.3 years old, with strong Community Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Free software profile in Indonesia.
36.8% are female, 63.2% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 35.3 |
| Estimated audience size | 5,033,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Free software audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.39× | ||
| 02 | Linux | Technology & Electronics | 2.29× | ||
| 03 | Investment management | Business & Career | 2.12× | ||
| 04 | Charity and causes | Business & Career | 2.01× | ||
| 05 | Cruises | Travel & Leisure | 2.01× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.75× | ||
| 07 | Non-fiction books | Literature | 1.75× | ||
| 08 | Indonesian cuisine | Food & Beverages | 1.72× | ||
| 09 | Bars | Travel & Leisure | 1.63× | ||
| 10 | Viu (streaming media) | Movies & TV | 1.63× | ||
| 11 | Distilled beverage | Food & Beverages | 1.63× | ||
| 12 | Pizza | Food & Beverages | 1.61× | ||
| 13 | Coffee roasting | Food & Beverages | 1.61× | ||
| 14 | Innovation | Business & Career | 1.61× | ||
| 15 | Lottery | Games | 1.59× | ||
| 16 | FC Bayern Munich | Sports | 1.59× | ||
| 17 | FIFA (video game series) | Games | 1.58× | ||
| 18 | Massively multiplayer online games | Games | 1.55× | ||
| 19 | Online poker | Games | 1.53× | ||
| 20 | Cholesterol | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Tradition | CONSERVATISM | 1.26× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.69× | |
| Extroversion | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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