A data profile of the people who buy, follow and care about Free software in South Africa — modelled from more than twelve digital signal sources. Free software has an estimated audience of 1,879,735 people in South Africa.
Free software has an estimated audience of 1,879,735 people in South Africa. 46.6% are female, 53.4% are male, average age 36.7. Top brand affinities: Projectors, Manual transmission, Anti-lock braking system, Ethereum, Litecoin.
Top brand affinities include Projectors, Manual transmission, Anti-lock braking system, with strongest over-indexing on Projectors (1.57× the country average).
Demographically, the Free software audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Free software fan in South Africa is balanced, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Projectors.
The key figures that characterise the Free software profile in South Africa.
46.6% are female, 53.4% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 36.7 |
| Estimated audience size | 1,879,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 19% |
of the worldwide Free software audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dogecoin | Business & Career | 1.86× | ||
| 02 | Ethereum | Business & Career | 1.82× | ||
| 03 | Microsoft Azure | Technology & Electronics | 1.61× | ||
| 04 | Litecoin | Business & Career | 1.59× | ||
| 05 | Projectors | Technology & Electronics | 1.57× | ||
| 06 | Hotspot (Wi-Fi) | Technology & Electronics | 1.56× | ||
| 07 | Ariel (detergent) | Home & Garden | 1.55× | ||
| 08 | Manual transmission | Cars & Mobility | 1.54× | ||
| 09 | Opel Insignia | Cars & Mobility | 1.54× | ||
| 10 | Anti-lock braking system | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.15× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Convenience Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Design Affinity | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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