A data profile of the people who buy, follow and care about Free software in Colombia — modelled from more than twelve digital signal sources. Free software has an estimated audience of 2,177,344 people in Colombia.
Free software has an estimated audience of 2,177,344 people in Colombia. 46.2% are female, 53.8% are male, average age 37.1. Top brand affinities: Projectors, Amazon Web Services.
Top brand affinities include Projectors, Amazon Web Services, with strongest over-indexing on Projectors (1.56× the country average).
Demographically, the Free software audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Free software fan in Colombia is balanced, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Projectors.
The key figures that characterise the Free software profile in Colombia.
46.2% are female, 53.8% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 37.1 |
| Estimated audience size | 2,177,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Free software audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Projectors | Technology & Electronics | 1.56× | ||
| 02 | Amazon Web Services | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.05× | |
| Need for Security | CONSERVATISM | 1.04× | |
| Risk Appetite | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Design Affinity | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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