A data profile of the people who buy, follow and care about Free software in Italy — modelled from more than twelve digital signal sources. Free software has an estimated audience of 6,804,249 people in Italy.
Free software has an estimated audience of 6,804,249 people in Italy. 44.2% are female, 55.8% are male, average age 41.9. Top brand affinities: Wikipedia, Personal finance, WhatsApp, Computer servers, Computer monitors.
Top brand affinities include Wikipedia, Personal finance, WhatsApp, with strongest over-indexing on Wikipedia (3.7× the country average).
Demographically, the Free software audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Need for Security.
The typical Free software fan in Italy is more male, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Free software profile in Italy.
44.2% are female, 55.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 41.9 |
| Estimated audience size | 6,804,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Free software audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer servers | Technology & Electronics | 4.55× | ||
| 02 | Online poker | Games | 4.20× | ||
| 03 | Wikipedia | Internet & Social Media | 3.70× | ||
| 04 | Computer monitors | Technology & Electronics | 2.94× | ||
| 05 | Satire | Literature | 2.89× | ||
| 06 | Latin American cuisine | Food & Beverages | 2.63× | ||
| 07 | Mediaset | Technology & Electronics | 2.38× | ||
| 08 | Personal finance | Business & Career | 1.98× | ||
| 09 | Champagne | Food & Beverages | 1.97× | ||
| 10 | Internet & Social Media | 1.95× | |||
| 11 | Volunteering | Politics & Society | 1.77× | ||
| 12 | Telegram | Internet & Social Media | 1.71× | ||
| 13 | Borsa Italiana | Business & Career | 1.66× | ||
| 14 | Genetics | Kids & Family | 1.63× | ||
| 15 | corriere dello sport | Sports | 1.59× | ||
| 16 | Innovation | Business & Career | 1.59× | ||
| 17 | Indeed.com | Business & Career | 1.58× | ||
| 18 | Scooters | Cars & Mobility | 1.58× | ||
| 19 | Instant messaging | Internet & Social Media | 1.57× | ||
| 20 | Financial services | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| DIY Mentality | THRILL | 0.82× | |
| Extroversion | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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