A data profile of the people who buy, follow and care about Free software in Malaysia — modelled from more than twelve digital signal sources. Free software has an estimated audience of 2,899,816 people in Malaysia.
The average Free software fan in Malaysia is 38.3 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Computer servers, Minivans, Search engine optimization, with strongest over-indexing on Computer servers (2.54× the country average).
Demographically, the Free software audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Free software fan in Malaysia is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Computer servers.
The key figures that characterise the Free software profile in Malaysia.
41.0% are female, 59.0% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 38.3 |
| Estimated audience size | 2,899,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Free software audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
Where the Free software audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perlis | ~50K | 1.21× | |
| 02 | Putrajaya | ~20K | 1.12× | |
| 03 | Terengganu | ~100K | 1.02× | |
| 04 | Kelantan | ~100K | 1.00× | |
| 05 | Pahang | ~100K | 0.99× | |
| 06 | Malacca | ~100K | 0.99× | |
| 07 | Negeri Sembilan | ~100K | 0.98× | |
| 08 | Kedah | ~200K | 0.97× | |
| 09 | Sarawak | ~200K | 0.96× | |
| 10 | Perak | ~200K | 0.95× | |
| 11 | Penang | ~200K | 0.95× | |
| 12 | Sabah | ~300K | 0.94× | |
| 13 | Johor | ~300K | 0.91× | |
| 14 | Selangor | ~700K | 0.89× | |
| 15 | Kuala Lumpur | ~500K | 0.88× |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Find My iPhone | Technology & Electronics | 2.94× | ||
| 02 | Computer servers | Technology & Electronics | 2.54× | ||
| 03 | Search engine optimization | Business & Career | 2.29× | ||
| 04 | WordPress | Technology & Electronics | 2.07× | ||
| 05 | Latin American cuisine | Food & Beverages | 2.04× | ||
| 06 | Minivans | Cars & Mobility | 1.95× | ||
| 07 | Statistics | Business & Career | 1.73× | ||
| 08 | Linux | Technology & Electronics | 1.70× | ||
| 09 | Middle Eastern cuisine | Food & Beverages | 1.70× | ||
| 10 | Public administration | Business & Career | 1.68× | ||
| 11 | Computer monitors | Technology & Electronics | 1.67× | ||
| 12 | Vietnamese cuisine | Food & Beverages | 1.67× | ||
| 13 | HVAC | Home & Garden | 1.63× | ||
| 14 | Motherboard | Technology & Electronics | 1.62× | ||
| 15 | Scooters | Cars & Mobility | 1.61× | ||
| 16 | Air fryer | Food & Beverages | 1.61× | ||
| 17 | Political science | Business & Career | 1.60× | ||
| 18 | Drawing | Home & Garden | 1.58× | ||
| 19 | Hang Seng Index | Business & Career | 1.57× | ||
| 20 | Computer data storage | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Quality Awareness | PREMIUM | 1.14× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.82× |
Free software has an estimated audience of 2,899,816 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
41.0% of Free software fans are female, 59.0% are male, with an average age of 38.3 years.
Free software fans show strongest brand affinity for Computer servers (2.54×), Minivans (1.95×), and Search engine optimization (2.29×) over the country average.
Free software fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Free software itself, the audience over-indexes on Minivans (1.95×), Search engine optimization (2.29×), Computer monitors (1.67×), and Linux (1.7×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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