A data profile of the people who buy, follow and care about Volunteering in Australia — modelled from more than twelve digital signal sources. Volunteering has an estimated audience of 4,314,218 people in Australia.
The average Volunteering fan in Australia is 45.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Bureau of Meteorology, Charity and causes, Birds, with strongest over-indexing on Bureau of Meteorology (1.59× the country average).
Demographically, the Volunteering audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Volunteering fan in Australia is more female, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for Bureau of Meteorology.
The key figures that characterise the Volunteering profile in Australia.
63.4% are female, 36.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 45.9 |
| Estimated audience size | 4,314,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Volunteering audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
Where the Volunteering audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~400K | 1.13× | |
| 02 | Australian Capital Territory | ~100K | 1.09× | |
| 03 | Victoria | ~1.5M | 1.05× | |
| 04 | Western Australia | ~500K | 1.02× | |
| 05 | Northern Territory | ~40K | 0.97× | |
| 06 | Queensland | ~1M | 0.94× | |
| 07 | New South Wales | ~1.5M | 0.91× | |
| 08 | Tasmania | ~90K | 0.91× |
The strongest cross-interests of the Volunteering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charity and causes | Business & Career | 1.92× | ||
| 02 | Non-governmental organization | Politics & Society | 1.70× | ||
| 03 | Voluntary association | Politics & Society | 1.69× | ||
| 04 | Fundraising | Business & Career | 1.66× | ||
| 05 | Donation | Business & Career | 1.64× | ||
| 06 | ABC Television | Movies & TV | 1.62× | ||
| 07 | Charitable organization | Politics & Society | 1.61× | ||
| 08 | Social change | Politics & Society | 1.60× | ||
| 09 | Bureau of Meteorology | Home & Garden | 1.59× | ||
| 10 | Pension | Business & Career | 1.57× | ||
| 11 | Free software | Technology & Electronics | 1.56× | ||
| 12 | Nonprofit organization | Politics & Society | 1.55× | ||
| 13 | Taste.com.au | Food & Beverages | 1.54× | ||
| 14 | Agronomy | Home & Garden | 1.54× | ||
| 15 | Birds | Pets & Animals | 1.53× | ||
| 16 | Philanthropy | Arts & Culture | 1.53× | ||
| 17 | Storm chasing | Travel & Leisure | 1.52× | ||
| 18 | Retirement age | Business & Career | 1.51× | ||
| 19 | Primary care | Health | 1.51× | ||
| 20 | Search and rescue | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Mindfulness | BALANCE | 1.22× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Pet Ownership | JOY | 0.95× |
Volunteering has an estimated audience of 4,314,218 people in Australia, concentrated in New South Wales and Victoria.
63.4% of Volunteering fans are female, 36.6% are male, with an average age of 45.9 years.
Volunteering fans show strongest brand affinity for Bureau of Meteorology (1.59×), Charity and causes (1.92×), and Birds (1.53×) over the country average.
Volunteering fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Volunteering itself, the audience over-indexes on Charity and causes (1.92×), Birds (1.53×), Nonprofit organization (1.55×), and Charitable organization (1.61×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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