A data profile of the people who buy, follow and care about Non-governmental organization in Australia — modelled from more than twelve digital signal sources. Non-governmental organization has an estimated audience of 2,227,354 people in Australia.
The average Non-governmental organization fan in Australia is 45.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Volunteering, Activism, Retirement community, with strongest over-indexing on Volunteering (1.58× the country average).
Demographically, the Non-governmental organization audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Non-governmental organization fan in Australia is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Non-governmental organization profile in Australia.
62.1% are female, 37.9% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.7 |
| Estimated audience size | 2,227,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Non-governmental organization audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.4% |
| United Kingdom | 5.4% |
| Italy | 5.1% |
Where the Non-governmental organization audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.25× | |
| 02 | Australian Capital Territory | ~50K | 1.03× | |
| 03 | Tasmania | ~50K | 1.02× | |
| 04 | South Australia | ~200K | 0.91× | |
| 05 | Western Australia | ~200K | 0.87× | |
| 06 | Queensland | ~400K | 0.81× | |
| 07 | New South Wales | ~600K | 0.80× | |
| 08 | Victoria | ~500K | 0.76× |
The strongest cross-interests of the Non-governmental organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 2.17× | ||
| 02 | Shag (tobacco) | Food & Beverages | 2.01× | ||
| 03 | Activism | Politics & Society | 1.70× | ||
| 04 | Elephant | Pets & Animals | 1.68× | ||
| 05 | Emergency management | Business & Career | 1.67× | ||
| 06 | Voluntary association | Politics & Society | 1.66× | ||
| 07 | Trust law | Politics & Society | 1.64× | ||
| 08 | Detective fiction | Literature | 1.61× | ||
| 09 | Clinical research | Health | 1.60× | ||
| 10 | Government agency | Politics & Society | 1.59× | ||
| 11 | Medical research | Health | 1.59× | ||
| 12 | Storm chasing | Travel & Leisure | 1.59× | ||
| 13 | Volunteering | Politics & Society | 1.58× | ||
| 14 | Retirement community | Kids & Family | 1.58× | ||
| 15 | Authority | Politics & Society | 1.55× | ||
| 16 | Dymocks Booksellers | Shopping | 1.54× | ||
| 17 | Shelter Dogs | Pets & Animals | 1.53× | ||
| 18 | Mammoth | Pets & Animals | 1.53× | ||
| 19 | United States Senate | Politics & Society | 1.53× | ||
| 20 | Clinical trial | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Patriotism | CONSERVATISM | 1.18× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.91× | |
| Early Adopter Mentality | POWER | 0.93× |
Non-governmental organization has an estimated audience of 2,227,354 people in Australia, concentrated in New South Wales and Victoria.
62.1% of Non-governmental organization fans are female, 37.9% are male, with an average age of 45.7 years.
Non-governmental organization fans show strongest brand affinity for Volunteering (1.58×), Activism (1.7×), and Retirement community (1.58×) over the country average.
Non-governmental organization fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~500K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Non-governmental organization itself, the audience over-indexes on Activism (1.7×), Retirement community (1.58×), Clinical trial (1.51×), and Government agency (1.59×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Non-governmental organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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