A data profile of the people who buy, follow and care about Government agency in Australia — modelled from more than twelve digital signal sources. Government agency has an estimated audience of 1,892,004 people in Australia.
Government agency has an estimated audience of 1,892,004 people in Australia. 56.1% are female, 43.9% are male, average age 45.9. Top brand affinities: Aldi, Wikipedia, Local news, Australia Post, Innovation.
Top brand affinities include Aldi, Wikipedia, Local news, with strongest over-indexing on Aldi (2.04× the country average).
Demographically, the Government agency audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Government agency fan in Australia is more female, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Government agency profile in Australia.
56.1% are female, 43.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 45.9 |
| Estimated audience size | 1,892,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Government agency audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 4.8% |
| Philippines | 4.7% |
The strongest cross-interests of the Government agency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public security | Politics & Society | 2.91× | ||
| 02 | Wikipedia | Internet & Social Media | 2.89× | ||
| 03 | Local news | News | 2.52× | ||
| 04 | Weather forecasting | Home & Garden | 2.44× | ||
| 05 | Hypermarket | Shopping | 2.13× | ||
| 06 | Aldi | Shopping | 2.04× | ||
| 07 | Innovation | Business & Career | 1.99× | ||
| 08 | Microwave oven | Home & Garden | 1.97× | ||
| 09 | Sustainable energy | Home & Garden | 1.81× | ||
| 10 | Cappuccino | Food & Beverages | 1.72× | ||
| 11 | Discount stores | Shopping | 1.70× | ||
| 12 | Australia Post | Business & Career | 1.64× | ||
| 13 | Hair conditioner | Beauty & Wellness | 1.63× | ||
| 14 | Nonprofit organization | Politics & Society | 1.60× | ||
| 15 | Internet & Social Media | 1.60× | |||
| 16 | Tabloid (newspaper format) | Literature | 1.59× | ||
| 17 | Zoo | Kids & Family | 1.57× | ||
| 18 | Singapore Airlines | Travel & Leisure | 1.55× | ||
| 19 | Refrigerator | Home & Garden | 1.55× | ||
| 20 | Renewable energy | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Community Orientation | OPEN | 1.50× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.81× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Government agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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