A data profile of the people who buy, follow and care about Bars in Poland — modelled from more than twelve digital signal sources. Bars has an estimated audience of 3,036,155 people in Poland.
Bars has an estimated audience of 3,036,155 people in Poland. 55.3% are female, 44.7% are male, average age 40.0. Top brand affinities: Nightclubs, IKEA, Pepco, Country music, Discount stores.
Top brand affinities include Nightclubs, IKEA, Pepco, with strongest over-indexing on Nightclubs (2.77× the country average).
Demographically, the Bars audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Bars fan in Poland is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Nightclubs.
The key figures that characterise the Bars profile in Poland.
55.3% are female, 44.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 40.0 |
| Estimated audience size | 3,036,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Bars audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 2.77× | ||
| 02 | Dance music | Music & Radio | 2.25× | ||
| 03 | Country music | Music & Radio | 2.11× | ||
| 04 | Basketball | Sports | 1.85× | ||
| 05 | Fragrances | Beauty & Wellness | 1.84× | ||
| 06 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 07 | Discount stores | Shopping | 1.72× | ||
| 08 | Handbags | Fashion & Accessoires | 1.70× | ||
| 09 | Electronic music | Music & Radio | 1.66× | ||
| 10 | Pepco | Fashion & Accessoires | 1.65× | ||
| 11 | Pop music | Music & Radio | 1.62× | ||
| 12 | IKEA | Home & Garden | 1.60× | ||
| 13 | Dance | Business & Career | 1.60× | ||
| 14 | Magazines | Literature | 1.60× | ||
| 15 | Dresses | Fashion & Accessoires | 1.58× | ||
| 16 | Coupons | Shopping | 1.58× | ||
| 17 | Hair products | Beauty & Wellness | 1.56× | ||
| 18 | Comedy movies | Movies & TV | 1.55× | ||
| 19 | Televisions | Technology & Electronics | 1.52× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.53× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.46× | |
| DIY Mentality | THRILL | 0.53× | |
| Patriotism | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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