Rascasse Audience Intelligence

Career Audience in Poland

A data profile of the people who buy, follow and care about Career in Poland — modelled from more than twelve digital signal sources. Career has an estimated audience of 1,974,495 people in Poland.

#471among Topic in Poland
#85in Business & Career

Career has an estimated audience of 1,974,495 people in Poland. 57.3% are female, 42.7% are male, average age 38.3. Top brand affinities: LinkedIn, Career development, Employment website, Love & Sex, Innovation.

Top brand affinities include LinkedIn, Career development, Employment website, with strongest over-indexing on LinkedIn (3.0× the country average).

Demographically, the Career audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Indulgence.

The typical Career fan in Poland is more female, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Career profile in Poland.

Audience size
2M
in Poland
Gender
57.3%
42.7% male
Age
38.3
average years
Country rank
#710
Topic in Poland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Career fans

57.3% are female, 42.7% are male, average age 38.3.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Career audience in Poland
MetricValue
Female57.3%
Male42.7%
Average age38.3
Estimated audience size1,974,495
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Career audience in Poland
Age bracketShare%
16-1920%
20-2923%
30-3920%
40-4918%
50+19%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Career audience comes from Poland.

Worldwide audience distribution share by country for Career
CountryShare
United States26.2%
Japan6.1%
India5.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Career audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Career audience
#·InterestCategoryAffinity×
01Career developmentBusiness & Career5.99×
02Valentine's DayKids & Family5.17×
03Job fairBusiness & Career5.06×
04Employment websiteBusiness & Career4.61×
05Data scienceBusiness & Career4.07×
06Love & SexKids & Family3.94×
07Entry-level jobBusiness & Career3.92×
08General practitionerHealth3.16×
09LinkedInInternet & Social Media3.00×
10Employment agencyBusiness & Career3.00×
11InnovationBusiness & Career2.58×
12GitHubInternet & Social Media2.30×
13TelegramInternet & Social Media2.13×
14RedditInternet & Social Media1.98×
15Self-employmentBusiness & Career1.84×
16Modern architectureArts & Culture1.76×
17UniversityBusiness & Career1.75×
18BNP ParibasBusiness & Career1.70×
19Higher educationBusiness & Career1.62×
20WhatsAppInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Career audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Career audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.81×
IndulgenceJOY1.44×
Early Adopter MentalityPOWER1.40×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Career audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
DIY MentalityTHRILL0.81×
Design AffinityPREMIUM0.81×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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