A data profile of the people who buy, follow and care about Career in Malaysia — modelled from more than twelve digital signal sources. Career has an estimated audience of 2,161,043 people in Malaysia.
The average Career fan in Malaysia is 36.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, LinkedIn, Google Drive, with strongest over-indexing on Politics (1.59× the country average).
Demographically, the Career audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Career fan in Malaysia is balanced, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Politics.
The key figures that characterise the Career profile in Malaysia.
50.2% are female, 49.8% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 36.8 |
| Estimated audience size | 2,161,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Career audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
Where the Career audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~900K | 1.57× | |
| 02 | Kuala Lumpur | ~600K | 1.46× | |
| 03 | Sarawak | ~200K | 1.18× | |
| 04 | Negeri Sembilan | ~100K | 1.09× | |
| 05 | Perak | ~200K | 1.08× | |
| 06 | Penang | ~100K | 1.08× | |
| 07 | Johor | ~300K | 1.07× | |
| 08 | Sabah | ~200K | 1.04× | |
| 09 | Kedah | ~100K | 0.98× | |
| 10 | Putrajaya | ~10K | 0.98× | |
| 11 | Pahang | ~100K | 0.94× | |
| 12 | Malacca | ~70K | 0.94× | |
| 13 | Labuan | ~20K | 0.92× | |
| 14 | Perlis | ~30K | 0.88× | |
| 15 | Kelantan | ~90K | 0.86× | |
| 16 | Terengganu | ~80K | 0.85× |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 2.43× | ||
| 02 | Entry-level job | Business & Career | 2.43× | ||
| 03 | Job fair | Business & Career | 2.20× | ||
| 04 | Statistics | Business & Career | 2.17× | ||
| 05 | Public administration | Business & Career | 2.03× | ||
| 06 | HVAC | Home & Garden | 1.92× | ||
| 07 | Air fryer | Food & Beverages | 1.87× | ||
| 08 | Innovation | Business & Career | 1.75× | ||
| 09 | Uric acid | Health | 1.74× | ||
| 10 | Internet & Social Media | 1.70× | |||
| 11 | Scholarship | Kids & Family | 1.70× | ||
| 12 | Instant noodle | Food & Beverages | 1.69× | ||
| 13 | Social science | Business & Career | 1.65× | ||
| 14 | Graduation | Business & Career | 1.62× | ||
| 15 | Blood vessel | Health | 1.62× | ||
| 16 | Politics | Politics & Society | 1.59× | ||
| 17 | Google Drive | Technology & Electronics | 1.57× | ||
| 18 | Doctor of Philosophy | Business & Career | 1.56× | ||
| 19 | Sociology | Business & Career | 1.55× | ||
| 20 | Risk management | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.43× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.85× |
Career has an estimated audience of 2,161,043 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.2% of Career fans are female, 49.8% are male, with an average age of 36.8 years.
Career fans show strongest brand affinity for Politics (1.59×), LinkedIn (1.7×), and Google Drive (1.57×) over the country average.
Career fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Career itself, the audience over-indexes on LinkedIn (1.7×), Google Drive (1.57×), Innovation (1.75×), and Social science (1.65×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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