A data profile of the people who buy, follow and care about Career in Ireland — modelled from more than twelve digital signal sources. Career has an estimated audience of 990,127 people in Ireland.
Career has an estimated audience of 990,127 people in Ireland. 58.9% are female, 41.1% are male, average age 41.3. Top brand affinities: Career development, Job interview, Dream, Employment agency, Data science.
Top brand affinities include Career development, Job interview, Dream, with strongest over-indexing on Career development (1.81× the country average).
Demographically, the Career audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Career fan in Ireland is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Career development.
The key figures that characterise the Career profile in Ireland.
58.9% are female, 41.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.3 |
| Estimated audience size | 990,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Career audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 2.38× | ||
| 02 | Data science | Business & Career | 2.38× | ||
| 03 | Deep learning | Technology & Electronics | 2.31× | ||
| 04 | Dream | Health | 2.07× | ||
| 05 | Coursera | Business & Career | 1.95× | ||
| 06 | Career development | Business & Career | 1.81× | ||
| 07 | Employment website | Business & Career | 1.74× | ||
| 08 | KiK | Shopping | 1.71× | ||
| 09 | Luck | Health | 1.66× | ||
| 10 | Khan Academy | Business & Career | 1.63× | ||
| 11 | Oysho | Fashion & Accessoires | 1.63× | ||
| 12 | Mark Zuckerberg | Business & Career | 1.59× | ||
| 13 | Block chain (database) | Technology & Electronics | 1.57× | ||
| 14 | Employment agency | Business & Career | 1.56× | ||
| 15 | Business school | Business & Career | 1.56× | ||
| 16 | Parkour | Sports | 1.56× | ||
| 17 | Warren Buffett | Business & Career | 1.54× | ||
| 18 | Men's Health (magazine) | Fashion & Accessoires | 1.53× | ||
| 19 | Globalization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.81× | |
| Family Orientation | CONSERVATISM | 1.15× | |
| Community Orientation | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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