A data profile of the people who buy, follow and care about Career in Belgium — modelled from more than twelve digital signal sources. Career has an estimated audience of 1,193,557 people in Belgium.
Career has an estimated audience of 1,193,557 people in Belgium. 57.0% are female, 43.0% are male, average age 41.5. Top brand affinities: Innovation, Employment website, Online newspaper, Indeed.com, Entry-level job.
Top brand affinities include Innovation, Employment website, Online newspaper, with strongest over-indexing on Innovation (2.58× the country average).
Demographically, the Career audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Travelling, Career Orientation.
The typical Career fan in Belgium is more female, around 41.5 years old, with strong Travelling tendencies and a notable affinity for Innovation.
The key figures that characterise the Career profile in Belgium.
57.0% are female, 43.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.5 |
| Estimated audience size | 1,193,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Career audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel insurance | Travel & Leisure | 4.33× | ||
| 02 | Data science | Business & Career | 4.18× | ||
| 03 | Employment website | Business & Career | 3.58× | ||
| 04 | Passive income | Business & Career | 3.49× | ||
| 05 | Business school | Business & Career | 3.17× | ||
| 06 | Entry-level job | Business & Career | 2.85× | ||
| 07 | Career development | Business & Career | 2.72× | ||
| 08 | Innovation | Business & Career | 2.58× | ||
| 09 | Indeed.com | Business & Career | 2.37× | ||
| 10 | Employment agency | Business & Career | 2.12× | ||
| 11 | Child development | Business & Career | 2.03× | ||
| 12 | Online newspaper | News | 1.97× | ||
| 13 | Uniqlo | Shopping | 1.86× | ||
| 14 | Facebook Messenger | Internet & Social Media | 1.83× | ||
| 15 | Internet & Social Media | 1.67× | |||
| 16 | Danish design | Home & Garden | 1.67× | ||
| 17 | Self-love | Health | 1.65× | ||
| 18 | Renewable energy | Business & Career | 1.56× | ||
| 19 | Ibiza | Travel & Leisure | 1.54× | ||
| 20 | Office 365 | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.60× | |
| Career Orientation | POWER | 1.57× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Creativity | OPEN | 0.80× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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