Rascasse Audience Intelligence

Indeed.com Target Market in Belgium

A data profile of the people who buy, follow and care about Indeed.com in Belgium — modelled from more than twelve digital signal sources. Indeed.com has an estimated audience of 1,181,348 people in Belgium.

The average Indeed.com fan in Belgium is 39.3 years old, balanced, and lives primarily in Hainaut.

The audience is concentrated in Hainaut, Liege, Antwerp.

Top brand affinities include Randstad, Adecco, Immoweb, with strongest over-indexing on Randstad (11.67× the country average).

Demographically, the Indeed.com audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Travelling, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Indeed.com fan in Belgium is balanced, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Randstad.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Indeed.com profile in Belgium.

Audience size
1.2M
in Belgium
Gender
47.6%
52.4% male
Age
39.3
average years
Country rank
#682
Brand in Belgium
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Indeed.com

47.6% are female, 52.4% are male, average age 39.3.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Indeed.com audience in Belgium
MetricValue
Female47.6%
Male52.4%
Average age39.3
Estimated audience size1,181,348
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Indeed.com audience in Belgium
Age bracketShare%
16-1913%
20-2924%
30-3922%
40-4927%
50+13%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Indeed.com audience comes from Belgium.

Worldwide audience distribution share by country for Indeed.com
CountryShare
United States34.2%
United Kingdom6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indeed.com audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Indeed.com customers by region in Belgium
#RegionReachAffinity×
01Hainaut~200K1.47×
02Liege~100K1.24×
03Walloon Brabant~40K1.22×
04Brussels~100K1.17×
05Province of Namur~60K1.16×
06Limburg~50K0.92×
07Flemish Brabant~90K0.85×
08Antwerp~100K0.83×
09Luxembourg~20K0.77×
10East Flanders~90K0.70×
11West Flanders~70K0.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indeed.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indeed.com audience
#·InterestCategoryAffinity×
01AdeccoBusiness & Career11.69×
02RandstadBusiness & Career11.67×
03NowjobsBusiness & Career8.69×
04IDEWEBusiness & Career7.77×
05Accent JobsBusiness & Career7.51×
06Manpower Inc.Business & Career6.38×
07JobatBusiness & Career5.81×
08Job fairBusiness & Career4.40×
09LinkedInInternet & Social Media4.36×
10Application for employmentBusiness & Career3.81×
11Entry-level jobBusiness & Career3.73×
12Employment websiteBusiness & Career3.33×
13Job interviewBusiness & Career3.21×
14Programming languageTechnology & Electronics2.54×
15JobBusiness & Career2.49×
16Job huntingBusiness & Career2.48×
17CareerBusiness & Career2.37×
18Chat GPTTechnology & Electronics1.66×
19AutoScout24Cars & Mobility1.61×
20ImmowebHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indeed.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Indeed.com audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.39×
Social Media UsageJOY1.23×
Pet OwnershipJOY1.18×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Indeed.com audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
PatriotismCONSERVATISM0.82×
Design AffinityPREMIUM0.98×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Indeed.com's target market in Belgium?

Indeed.com's target market in Belgium covers an estimated 1,181,348 people, concentrated in Hainaut and Liege.

02

What is the gender split and age of Indeed.com customers?

47.6% of the Indeed.com audience are female, 52.4% are male, with an average age of 39.3 years.

03

Which brands do Indeed.com fans like most?

Indeed.com fans show strongest brand affinity for Randstad (11.67×), Adecco (11.69×), and Immoweb (1.56×) over the country average.

04

Where do Indeed.com fans live in Belgium?

Indeed.com fans in Belgium are most concentrated in Hainaut (reach ~200K), Liege (reach ~100K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indeed.com fans also like?

Beyond Indeed.com itself, the audience over-indexes on Adecco (11.69×), Immoweb (1.56×), Nowjobs (8.69×), and AutoScout24 (1.61×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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