A data profile of the people who buy, follow and care about Career in Netherlands — modelled from more than twelve digital signal sources. Career has an estimated audience of 2,348,943 people in Netherlands.
The average Career fan in Netherlands is 41.8 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Voetbalprimeur, Albert Heijn, Bol.com, with strongest over-indexing on Voetbalprimeur (1.78× the country average).
Demographically, the Career audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Career fan in Netherlands is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Voetbalprimeur.
The key figures that characterise the Career profile in Netherlands.
57.6% are female, 42.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 41.8 |
| Estimated audience size | 2,348,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Career audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
Where the Career audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 2.21× | |
| 02 | Zuid-Holland | ~800K | 1.43× | |
| 03 | Flevoland | ~70K | 1.08× | |
| 04 | Utrecht | ~200K | 1.06× | |
| 05 | North Brabant | ~400K | 1.01× | |
| 06 | Limburg | ~200K | 0.96× | |
| 07 | Gelderland | ~300K | 0.90× | |
| 08 | Groningen | ~70K | 0.90× | |
| 09 | Overijssel | ~100K | 0.89× | |
| 10 | Zeeland | ~40K | 0.89× | |
| 11 | Drenthe | ~60K | 0.88× | |
| 12 | Friesland | ~80K | 0.86× |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 2.82× | ||
| 02 | Employment website | Business & Career | 2.79× | ||
| 03 | Job interview | Business & Career | 2.62× | ||
| 04 | Internet & Social Media | 2.59× | |||
| 05 | Sunweb | Travel & Leisure | 2.39× | ||
| 06 | Isabel Marant | Fashion & Accessoires | 2.25× | ||
| 07 | Indeed.com | Business & Career | 2.20× | ||
| 08 | Eurojackpot | Games | 2.08× | ||
| 09 | Real property | Home & Garden | 1.89× | ||
| 10 | Bol.com | Shopping | 1.81× | ||
| 11 | Voetbalprimeur | Sports | 1.78× | ||
| 12 | Voetbal International | Sports | 1.77× | ||
| 13 | VakantieVeilingen | Travel & Leisure | 1.71× | ||
| 14 | voetbalzone | Sports | 1.69× | ||
| 15 | Breaking news | Movies & TV | 1.62× | ||
| 16 | Flower | Home & Garden | 1.61× | ||
| 17 | Lingerie | Fashion & Accessoires | 1.56× | ||
| 18 | Online newspaper | News | 1.54× | ||
| 19 | Financial services | Business & Career | 1.53× | ||
| 20 | Albert Heijn | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.88× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Creativity | OPEN | 0.80× | |
| Pet Ownership | JOY | 0.84× |
Career has an estimated audience of 2,348,943 people in Netherlands, concentrated in North Holland and Zuid-Holland.
57.6% of Career fans are female, 42.4% are male, with an average age of 41.8 years.
Career fans show strongest brand affinity for Voetbalprimeur (1.78×), Albert Heijn (1.51×), and Bol.com (1.81×) over the country average.
Career fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~800K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Career itself, the audience over-indexes on Albert Heijn (1.51×), Bol.com (1.81×), Indeed.com (2.2×), and voetbalzone (1.69×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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