A data profile of the people who buy, follow and care about Career in Denmark — modelled from more than twelve digital signal sources. Career has an estimated audience of 1,315,257 people in Denmark.
Career has an estimated audience of 1,315,257 people in Denmark. 64.0% are female, 36.0% are male, average age 45.1. Top brand affinities: Novo Nordisk, Gina Tricot, Kindergarten, Modern architecture, Lingerie.
Top brand affinities include Novo Nordisk, Gina Tricot, Kindergarten, with strongest over-indexing on Novo Nordisk (1.81× the country average).
Demographically, the Career audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Career fan in Denmark is more female, around 45.1 years old, with strong Career Orientation tendencies and a notable affinity for Novo Nordisk.
The key figures that characterise the Career profile in Denmark.
64.0% are female, 36.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 45.1 |
| Estimated audience size | 1,315,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Career audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milan | Travel & Leisure | 1.85× | ||
| 02 | Novo Nordisk | Health | 1.81× | ||
| 03 | Web conferencing | Technology & Electronics | 1.81× | ||
| 04 | Self-love | Health | 1.73× | ||
| 05 | TUI | Travel & Leisure | 1.67× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.61× | ||
| 07 | Lingerie | Fashion & Accessoires | 1.60× | ||
| 08 | Audiobook | Literature | 1.58× | ||
| 09 | Zizzi | Food & Beverages | 1.58× | ||
| 10 | Kindergarten | Kids & Family | 1.57× | ||
| 11 | Innovation | Business & Career | 1.57× | ||
| 12 | High school | Business & Career | 1.55× | ||
| 13 | Modern architecture | Arts & Culture | 1.54× | ||
| 14 | Hamburger | Food & Beverages | 1.54× | ||
| 15 | Royal Copenhagen | Home & Garden | 1.53× | ||
| 16 | Cruises | Travel & Leisure | 1.53× | ||
| 17 | Genetics | Kids & Family | 1.53× | ||
| 18 | Fiction books | Literature | 1.52× | ||
| 19 | Intersport | Shopping | 1.52× | ||
| 20 | French cuisine | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.77× | |
| Community Orientation | OPEN | 1.30× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| DIY Mentality | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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