A data profile of the people who buy, follow and care about Career in Norway — modelled from more than twelve digital signal sources. Career has an estimated audience of 677,961 people in Norway.
Career has an estimated audience of 677,961 people in Norway. 62.1% are female, 37.9% are male, average age 42.2. Top brand affinities: Biltema, Job interview, Flower, Hobby, Science.
Top brand affinities include Biltema, Job interview, Flower, with strongest over-indexing on Biltema (1.86× the country average).
Demographically, the Career audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Career fan in Norway is more female, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Career profile in Norway.
62.1% are female, 37.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 42.2 |
| Estimated audience size | 677,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Career audience comes from Norway.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 6.88× | ||
| 02 | Jotex | Shopping | 3.84× | ||
| 03 | Web conferencing | Technology & Electronics | 3.26× | ||
| 04 | Ravelry | Internet & Social Media | 2.26× | ||
| 05 | Weaving | Fashion & Accessoires | 2.24× | ||
| 06 | Swimming pool | Sports | 2.20× | ||
| 07 | Vegetable | Food & Beverages | 2.12× | ||
| 08 | Flower | Home & Garden | 2.08× | ||
| 09 | Hobby | Home & Garden | 2.08× | ||
| 10 | Crochet | Home & Garden | 1.96× | ||
| 11 | Biltema | Business & Career | 1.86× | ||
| 12 | Island | Travel & Leisure | 1.82× | ||
| 13 | Internet & Social Media | 1.80× | |||
| 14 | Science | Business & Career | 1.78× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.72× | ||
| 16 | Higher education | Business & Career | 1.71× | ||
| 17 | Modern architecture | Arts & Culture | 1.62× | ||
| 18 | Skirt | Fashion & Accessoires | 1.57× | ||
| 19 | Kindergarten | Kids & Family | 1.54× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.42× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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