A data profile of the people who buy, follow and care about Career in Sweden — modelled from more than twelve digital signal sources. Career has an estimated audience of 1,804,973 people in Sweden.
Career has an estimated audience of 1,804,973 people in Sweden. 61.5% are female, 38.5% are male, average age 42.8. Top brand affinities: Hemnet, Sveriges Television, Biltema, Gina Tricot, Career development.
Top brand affinities include Hemnet, Sveriges Television, Biltema, with strongest over-indexing on Hemnet (2.08× the country average).
Demographically, the Career audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Career fan in Sweden is more female, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Career profile in Sweden.
61.5% are female, 38.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.8 |
| Estimated audience size | 1,804,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Career audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 4.93× | ||
| 02 | Career development | Business & Career | 4.83× | ||
| 03 | Entry-level job | Business & Career | 4.32× | ||
| 04 | Jotex | Shopping | 4.05× | ||
| 05 | Indeed.com | Business & Career | 3.98× | ||
| 06 | Helsinki | Travel & Leisure | 2.36× | ||
| 07 | KappAhl | Fashion & Accessoires | 2.31× | ||
| 08 | Real property | Home & Garden | 2.19× | ||
| 09 | Hemnet | Home & Garden | 2.08× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 2.08× | ||
| 11 | Financial services | Business & Career | 1.97× | ||
| 12 | Higher education | Business & Career | 1.88× | ||
| 13 | Internet & Social Media | 1.87× | |||
| 14 | Winery | Food & Beverages | 1.86× | ||
| 15 | Crochet | Home & Garden | 1.85× | ||
| 16 | Lindex | Fashion & Accessoires | 1.74× | ||
| 17 | Science | Business & Career | 1.71× | ||
| 18 | Flower | Home & Garden | 1.70× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.69× | ||
| 20 | Biltema | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.06× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Design Affinity | PREMIUM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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