A data profile of the people who buy, follow and care about Career in South Africa — modelled from more than twelve digital signal sources. Career has an estimated audience of 1,891,349 people in South Africa.
Career has an estimated audience of 1,891,349 people in South Africa. 58.6% are female, 41.4% are male, average age 33.3. Top brand affinities: Career development, Data science, Massive open online course, Online learning community, College application.
Top brand affinities include Career development, Data science, Massive open online course, with strongest over-indexing on Career development (1.69× the country average).
Demographically, the Career audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Career fan in South Africa is more female, around 33.3 years old, with strong Career Orientation tendencies and a notable affinity for Career development.
The key figures that characterise the Career profile in South Africa.
58.6% are female, 41.4% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 33.3 |
| Estimated audience size | 1,891,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 14% |
of the worldwide Career audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College application | Business & Career | 1.70× | ||
| 02 | Career development | Business & Career | 1.69× | ||
| 03 | Data science | Business & Career | 1.60× | ||
| 04 | Massive open online course | Business & Career | 1.53× | ||
| 05 | Online learning community | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Indulgence | JOY | 1.21× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Extroversion | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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