A data profile of the people who buy, follow and care about Career in Switzerland — modelled from more than twelve digital signal sources. Career has an estimated audience of 1,296,410 people in Switzerland.
Career has an estimated audience of 1,296,410 people in Switzerland. 54.7% are female, 45.3% are male, average age 40.2. Top brand affinities: Hornbach, Aldi, Transfermarkt, Innovation, Education.
Top brand affinities include Hornbach, Aldi, Transfermarkt, with strongest over-indexing on Hornbach (2.06× the country average).
Demographically, the Career audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Career fan in Switzerland is balanced, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Career profile in Switzerland.
54.7% are female, 45.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.2 |
| Estimated audience size | 1,296,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Career audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TUI | Travel & Leisure | 3.25× | ||
| 02 | Master of Business Administration | Business & Career | 2.81× | ||
| 03 | Self-employment | Business & Career | 2.74× | ||
| 04 | Transfermarkt | Sports | 2.64× | ||
| 05 | Employment website | Business & Career | 2.56× | ||
| 06 | Innovation | Business & Career | 2.12× | ||
| 07 | Hornbach | Shopping | 2.06× | ||
| 08 | University | Business & Career | 1.96× | ||
| 09 | Charity and causes | Business & Career | 1.94× | ||
| 10 | Online newspaper | News | 1.74× | ||
| 11 | Electronics | Technology & Electronics | 1.73× | ||
| 12 | Aldi | Shopping | 1.71× | ||
| 13 | Real property | Home & Garden | 1.70× | ||
| 14 | FC Bayern Munich | Sports | 1.62× | ||
| 15 | Zara | Shopping | 1.62× | ||
| 16 | Wikipedia | Internet & Social Media | 1.61× | ||
| 17 | Festival | Music & Radio | 1.60× | ||
| 18 | Higher education | Business & Career | 1.59× | ||
| 19 | FC Basel | Sports | 1.53× | ||
| 20 | Education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.90× | |
| Community Orientation | OPEN | 1.59× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Extroversion | THRILL | 0.82× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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