A data profile of the people who buy, follow and care about Career in Indonesia — modelled from more than twelve digital signal sources. Career has an estimated audience of 2,755,056 people in Indonesia.
Career has an estimated audience of 2,755,056 people in Indonesia. 49.0% are female, 51.0% are male, average age 32.7. Top brand affinities: LinkedIn, Traveloka, Self-employment, Career development, Innovation.
Top brand affinities include LinkedIn, Traveloka, Self-employment, with strongest over-indexing on LinkedIn (2.19× the country average).
Demographically, the Career audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Career fan in Indonesia is balanced, around 32.7 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Career profile in Indonesia.
49.0% are female, 51.0% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 32.7 |
| Estimated audience size | 2,755,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 36% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Career audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 3.01× | ||
| 02 | Employment agency | Business & Career | 2.81× | ||
| 03 | Data science | Business & Career | 2.48× | ||
| 04 | Self-employment | Business & Career | 2.30× | ||
| 05 | Career development | Business & Career | 2.30× | ||
| 06 | Telecommuting | Business & Career | 2.25× | ||
| 07 | Internet & Social Media | 2.19× | |||
| 08 | International education | Business & Career | 2.13× | ||
| 09 | Self-love | Health | 2.05× | ||
| 10 | Innovation | Business & Career | 1.95× | ||
| 11 | NASDAQ | Business & Career | 1.82× | ||
| 12 | Scholarship | Kids & Family | 1.76× | ||
| 13 | Lottery | Games | 1.74× | ||
| 14 | Linux | Technology & Electronics | 1.73× | ||
| 15 | Health insurance | Business & Career | 1.69× | ||
| 16 | Digital art | Arts & Culture | 1.69× | ||
| 17 | Traveloka | Travel & Leisure | 1.66× | ||
| 18 | Retail banking | Business & Career | 1.64× | ||
| 19 | Mobile payment | Business & Career | 1.58× | ||
| 20 | Garuda Indonesia | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.79× | |
| Risk Appetite | THRILL | 1.60× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Creativity | OPEN | 0.81× | |
| Indulgence | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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