A data profile of the people who buy, follow and care about Career in Australia — modelled from more than twelve digital signal sources. Career has an estimated audience of 5,325,459 people in Australia.
Career has an estimated audience of 5,325,459 people in Australia. 55.9% are female, 44.1% are male, average age 41.4. Top brand affinities: Singapore Airlines, Real property, Innovation, Malaysia Airlines, Employment website.
Top brand affinities include Singapore Airlines, Real property, Innovation, with strongest over-indexing on Singapore Airlines (1.69× the country average).
Demographically, the Career audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Career fan in Australia is more female, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Singapore Airlines.
The key figures that characterise the Career profile in Australia.
55.9% are female, 44.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.4 |
| Estimated audience size | 5,325,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Career audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 2.38× | ||
| 02 | Employment agency | Business & Career | 2.38× | ||
| 03 | Japan Airlines | Travel & Leisure | 2.38× | ||
| 04 | Malaysia Airlines | Travel & Leisure | 2.33× | ||
| 05 | Chris Pratt | Movies & TV | 1.93× | ||
| 06 | Glassdoor | Business & Career | 1.88× | ||
| 07 | Zooey Deschanel | Movies & TV | 1.88× | ||
| 08 | Passive income | Business & Career | 1.75× | ||
| 09 | Private equity | Business & Career | 1.70× | ||
| 10 | Singapore Airlines | Travel & Leisure | 1.69× | ||
| 11 | Cathay Pacific | Travel & Leisure | 1.68× | ||
| 12 | Innovation | Business & Career | 1.67× | ||
| 13 | Emirates | Travel & Leisure | 1.66× | ||
| 14 | Carsharing | Cars & Mobility | 1.65× | ||
| 15 | Data science | Business & Career | 1.61× | ||
| 16 | Real property | Home & Garden | 1.60× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Gumtree | Home & Garden | 1.56× | ||
| 19 | Western Union | Business & Career | 1.54× | ||
| 20 | Business school | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.42× | |
| Individualism | JOY | 1.14× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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