Rascasse Audience Intelligence

Web design Audience in Poland

A data profile of the people who buy, follow and care about Web design in Poland — modelled from more than twelve digital signal sources. Web design has an estimated audience of 1,787,472 people in Poland.

#556among Topic in Poland
#102in Business & Career

Web design has an estimated audience of 1,787,472 people in Poland. 52.3% are female, 47.7% are male, average age 40.7. Top brand affinities: Love & Sex, Retail banking, LinkedIn, Innovation, Fast food.

Top brand affinities include Love & Sex, Retail banking, LinkedIn, with strongest over-indexing on Love & Sex (6.93× the country average).

Demographically, the Web design audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Sustainability.

The typical Web design fan in Poland is balanced, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Web design profile in Poland.

Audience size
1.8M
in Poland
Gender
52.3%
47.7% male
Age
40.7
average years
Country rank
#830
Topic in Poland
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web design fans

52.3% are female, 47.7% are male, average age 40.7.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Web design audience in Poland
MetricValue
Female52.3%
Male47.7%
Average age40.7
Estimated audience size1,787,472
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Web design audience in Poland
Age bracketShare%
16-1913%
20-2921%
30-3924%
40-4921%
50+22%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Web design audience comes from Poland.

Worldwide audience distribution share by country for Web design
CountryShare
United States13.6%
Japan5.7%
India4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web design audience
#·InterestCategoryAffinity×
01Love & SexKids & Family6.93×
02Valentine's DayKids & Family5.51×
03Retail bankingBusiness & Career4.17×
04International educationBusiness & Career4.13×
05Local foodFood & Beverages3.05×
06Career developmentBusiness & Career2.86×
07InnovationBusiness & Career2.76×
08Bedroom furnitureHome & Garden2.73×
09Online bankingBusiness & Career2.52×
10Lip glossBeauty & Wellness2.39×
11Sustainable energyHome & Garden2.36×
12Contemporary artArts & Culture2.20×
13Digital photographyBusiness & Career2.18×
14RenovationHome & Garden1.91×
15LinkedInInternet & Social Media1.84×
16AirbnbTravel & Leisure1.78×
17RedditInternet & Social Media1.78×
18Fast foodFood & Beverages1.76×
19Higher educationBusiness & Career1.59×
20Online gamesGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Web design audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.99×
SustainabilityBALANCE1.92×
Early Adopter MentalityPOWER1.86×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Web design audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
TraditionCONSERVATISM0.91×
Convenience OrientationPREMIUM0.93×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Web design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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