A data profile of the people who buy, follow and care about Web design in South Africa — modelled from more than twelve digital signal sources. Web design has an estimated audience of 1,090,533 people in South Africa.
Web design has an estimated audience of 1,090,533 people in South Africa. 51.1% are female, 48.9% are male, average age 36.4. Top brand affinities: Retail banking, Social shopping, Innovation, Strategy games, Drop shipping.
Top brand affinities include Retail banking, Social shopping, Innovation, with strongest over-indexing on Retail banking (1.86× the country average).
Demographically, the Web design audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Web design fan in South Africa is balanced, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Web design profile in South Africa.
51.1% are female, 48.9% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 36.4 |
| Estimated audience size | 1,090,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Web design audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 5.7% |
| India | 4.8% |
The strongest cross-interests of the Web design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 5.96× | ||
| 02 | Toyota Prius | Cars & Mobility | 2.97× | ||
| 03 | Private equity | Business & Career | 2.18× | ||
| 04 | Massive open online course | Business & Career | 2.17× | ||
| 05 | Derivative (finance) | Business & Career | 2.10× | ||
| 06 | Malt whisky | Food & Beverages | 1.99× | ||
| 07 | Strategy games | Games | 1.89× | ||
| 08 | Innovation | Business & Career | 1.88× | ||
| 09 | Retail banking | Business & Career | 1.86× | ||
| 10 | Amazon Web Services | Technology & Electronics | 1.86× | ||
| 11 | Porsche 911 | Cars & Mobility | 1.80× | ||
| 12 | Alpine skiing | Sports | 1.80× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.79× | ||
| 14 | Drop shipping | Shopping | 1.75× | ||
| 15 | Tom Hardy | Movies & TV | 1.63× | ||
| 16 | Dow Jones Industrial Average | Business & Career | 1.62× | ||
| 17 | Prosecco | Food & Beverages | 1.58× | ||
| 18 | Ecotourism | Business & Career | 1.54× | ||
| 19 | Single malt whisky | Food & Beverages | 1.54× | ||
| 20 | Eyewear | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Sustainability | BALANCE | 1.40× | |
| Pet Ownership | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Creativity | OPEN | 0.78× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Web design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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