A data profile of the people who buy, follow and care about Web design in Indonesia — modelled from more than twelve digital signal sources. Web design has an estimated audience of 2,978,163 people in Indonesia.
Web design has an estimated audience of 2,978,163 people in Indonesia. 46.8% are female, 53.2% are male, average age 36.2. Top brand affinities: International education, Retail banking, Hair products, Traveloka, Sunglasses.
Top brand affinities include International education, Retail banking, Hair products, with strongest over-indexing on International education (4.79× the country average).
Demographically, the Web design audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Web design fan in Indonesia is balanced, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for International education.
The key figures that characterise the Web design profile in Indonesia.
46.8% are female, 53.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 36.2 |
| Estimated audience size | 2,978,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Web design audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 5.7% |
| India | 4.8% |
The strongest cross-interests of the Web design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 4.79× | ||
| 02 | Retail banking | Business & Career | 3.18× | ||
| 03 | Digital photography | Business & Career | 2.25× | ||
| 04 | Family car | Cars & Mobility | 2.25× | ||
| 05 | Innovation | Business & Career | 2.14× | ||
| 06 | Charity and causes | Business & Career | 2.04× | ||
| 07 | Cruises | Travel & Leisure | 2.02× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.98× | ||
| 09 | Linux | Technology & Electronics | 1.94× | ||
| 10 | City car | Cars & Mobility | 1.94× | ||
| 11 | Non-fiction books | Literature | 1.89× | ||
| 12 | Casino games | Games | 1.84× | ||
| 13 | Traveloka | Travel & Leisure | 1.77× | ||
| 14 | Bars | Travel & Leisure | 1.74× | ||
| 15 | Pizza | Food & Beverages | 1.68× | ||
| 16 | Spas | Beauty & Wellness | 1.59× | ||
| 17 | Massively multiplayer online games | Games | 1.56× | ||
| 18 | Hair products | Beauty & Wellness | 1.55× | ||
| 19 | FamilyMart | Shopping | 1.55× | ||
| 20 | Online poker | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.82× | |
| Risk Appetite | THRILL | 1.46× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.49× | |
| Creativity | OPEN | 0.57× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Web design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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