Rascasse Audience Intelligence

Web design Audience in United States

A data profile of the people who buy, follow and care about Web design in United States — modelled from more than twelve digital signal sources. Web design has an estimated audience of 18,191,553 people in United States.

#1273among Topic in United States#207in Business & Career

The average Web design fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Social media marketing, Web server, Innovation, with strongest over-indexing on Social media marketing (3.97× the country average).

Demographically, the Web design audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web design fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Social media marketing.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web design profile in United States.

Audience size
18.2M
in United States
Gender
52.4%♀
47.6% male
Age
36.7
average years
Country rank
#1853
Topic in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web design fans

52.4% are female, 47.6% are male, average age 36.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Web design audience in United States
MetricValue
Female52.4%
Male47.6%
Average age36.7
Estimated audience size18,191,553
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Web design audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Web design audience comes from United States.

Worldwide audience distribution share by country for Web design
CountryShare
United States13.6%
Japan5.7%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web design audience in United States is strongest.

Fig. 05

Top regions by affinity

Web design fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.13×
02Iowa~300K2.05×
03Oregon~400K1.73×
04Idaho~100K1.21×
05Colorado~300K1.20×
06Washington~400K1.19×
07Utah~200K1.19×
08Virginia~500K1.18×
09Kansas~200K1.17×
10Florida~1.5M1.13×
11Oklahoma~200K1.13×
12Texas~1.5M1.10×
13Georgia~600K1.10×
14North Carolina~600K1.10×
15Arizona~400K1.10×
16California~2M1.09×
17Louisiana~200K1.06×
18Maine~70K1.06×
19Illinois~600K1.03×
20South Carolina~300K1.01×
21Ohio~600K1.00×
22Rhode Island~60K1.00×
23Michigan~500K0.99×
24Tennessee~400K0.99×
25Pennsylvania~600K0.97×
26Montana~50K0.96×
27Minnesota~200K0.94×
28New York~900K0.93×
29Missouri~300K0.92×
30South Dakota~40K0.92×
31North Dakota~30K0.91×
32New Jersey~400K0.90×
33Arkansas~100K0.89×
34Vermont~30K0.89×
35Nebraska~80K0.88×
36West Virginia~70K0.88×
37Massachusetts~300K0.87×
38Nevada~200K0.86×
39New Hampshire~60K0.86×
40Alaska~30K0.86×
41Hawaii~70K0.85×
42Delaware~40K0.82×
43Wisconsin~200K0.80×
44Kentucky~200K0.80×
45Mississippi~100K0.80×
46Connecticut~100K0.78×
47Indiana~300K0.77×
48New Mexico~70K0.77×
49Maryland~200K0.76×
50Alabama~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Web design, United States
0.76×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web design audience
#·InterestCategoryAffinity×
01International educationBusiness & Career6.11×
02WordPressTechnology & Electronics6.05×
03Web serverTechnology & Electronics4.89×
04Dropbox (service)Technology & Electronics4.87×
05Disneyland ParisTravel & Leisure4.35×
06Social media marketingBusiness & Career3.97×
07FreelancerBusiness & Career3.80×
08Information securityBusiness & Career3.67×
09InnovationBusiness & Career3.05×
10Search engine optimizationBusiness & Career2.81×
11Self-employmentBusiness & Career2.63×
12Master of Business AdministrationBusiness & Career2.52×
13Digital artArts & Culture2.44×
14Motivational speakingBusiness & Career2.00×
15DrawingHome & Garden1.94×
16Digital photographyBusiness & Career1.92×
17Fine artBusiness & Career1.80×
18Mobile gameGames1.58×
19ActivismPolitics & Society1.56×
20UniversityBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web design audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Need for SecurityCONSERVATISM1.57×
Risk AppetiteTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web design audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
Quality AwarenessPREMIUM0.93×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web design have in United States?

Web design has an estimated audience of 18,191,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Web design fans?

52.4% of Web design fans are female, 47.6% are male, with an average age of 36.7 years.

03

Which brands do Web design fans like most?

Web design fans show strongest brand affinity for Social media marketing (3.97×), Web server (4.89×), and Innovation (3.05×) over the country average.

04

Where do Web design fans live in United States?

Web design fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Web design fans also like?

Beyond Web design itself, the audience over-indexes on Web server (4.89×), Innovation (3.05×), Dropbox (service) (4.87×), and Freelancer (3.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Web design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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