Web design Audience in United States

Web design logo

Web design has an estimated audience of 18,191,553 people in United States. 52.4% are female, 47.6% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Grinch, Governor of Michigan, Goop.

The average Web design fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Grinch, with strongest over-indexing on Historic site (18.75× the country average). Demographically, the Web design audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Web design fans

Demographic split for Web design audience in United States
MetricValue
Female52.4%
Male47.6%
Average age36.7
Estimated audience size18,191,553

Audience persona

The typical Web design fan in United States is balanced, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Web design in United States
RegionReachAffinity
California2,336,1221.17×
Texas1,917,0981.23×
Florida1,695,4171.38×
New York1,131,2051.11×
Illinois668,7751.1×
Georgia629,1201.12×
North Carolina566,0851.03×
Pennsylvania537,2120.88×
Ohio493,8290.88×
Virginia489,5961.1×
Washington481,8991.32×
Michigan458,8280.96×
New Jersey407,7590.88×
Tennessee399,6521.1×
Arizona390,0671.05×
Colorado345,5081.21×
South Carolina339,3251.24×
Massachusetts297,2790.83×
Missouri265,1030.9×
Indiana260,8480.78×
Maryland250,8480.8×
Wisconsin242,8620.89×
Oregon239,7031.15×
Oklahoma232,3331.15×
Louisiana217,0470.93×
Minnesota215,8950.83×
Iowa197,3801.32×
Alabama193,1170.76×
Kentucky182,8220.8×
Utah177,2881.09×
Nevada175,2721×
Connecticut155,3780.85×
Kansas137,9410.96×
Idaho127,9161.4×
Arkansas116,1970.78×
Mississippi110,6960.74×
Washington, District of Columbia96,5021.76×
Nebraska88,4790.97×
New Hampshire84,8091.18×
New Mexico78,3660.86×
Maine77,0631.18×
West Virginia67,8170.8×
Hawaii63,0070.81×
Rhode Island61,4191.06×
Montana54,1841.07×
North Dakota36,9940.99×
Delaware31,0140.62×
Vermont23,1480.72×
Alaska22,5590.58×
Wyoming18,0920.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web design audience
BrandAffinityCategory
Historic site18.75×Arts & Culture
Vocal harmony9.04×Music & Radio
Grinch8.01×Movies & TV
Governor of Michigan14.65×Politics & Society
Goop10.47×Internet & Social Media
Elsword25.18×Games
Fairy godmother10.95×Literature
Wok9.45×Food & Beverages
Google Home8.93×Technology & Electronics
Hibachi10.75×Food & Beverages
Mangaka5.22×Literature
El Paso County, Colorado14.33×Travel & Leisure
Cherish (group)11.98×Music & Radio
No Escape (1994 film)12.42×Movies & TV
Grace Slick9.53×Music & Radio
Hipster10.41×Politics & Society
Bank account2.59×Business & Career
Nationality2.14×Politics & Society
headspace9.01×Health
TV Fanatic10.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web design audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Early Adopter MentalityPOWER1.7
SustainabilityBALANCE1.69
Design AffinityPREMIUM1.62
Risk AppetiteTHRILL1.61
MindfulnessBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Web design
CountryShare
United States13.6%
Japan5.7%
India4.8%

See Web design audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Web design have in United States?

Web design has an estimated audience of 18,191,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Web design fans?

52.4% of Web design fans are female, 47.6% are male, with an average age of 36.7 years.

Which brands do Web design fans like most?

Web design fans show strongest brand affinity for Historic site (18.75×), Vocal harmony (9.04×), and Grinch (8.01×) over the country average.

Where do Web design fans live in United States?

Web design fans in United States are most concentrated in California (reach 2,336,122), Texas (reach 1,917,098), and Florida (reach 1,695,417). These three regions account for the largest share of the active audience.

What other brands do Web design fans also like?

Beyond Web design itself, the audience over-indexes on Vocal harmony (9.04×), Grinch (8.01×), Governor of Michigan (14.65×), and Goop (10.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.