A data profile of the people who buy, follow and care about Web design in Brazil — modelled from more than twelve digital signal sources. Web design has an estimated audience of 4,553,499 people in Brazil.
Web design has an estimated audience of 4,553,499 people in Brazil. 56.1% are female, 43.9% are male, average age 39.2. Top brand affinities: GitHub, Retail banking, PCI Concursos, JusBrasil, Riachuelo.
Top brand affinities include GitHub, Retail banking, PCI Concursos, with strongest over-indexing on GitHub (2.72× the country average).
Demographically, the Web design audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Web design fan in Brazil is more female, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for GitHub.
The key figures that characterise the Web design profile in Brazil.
56.1% are female, 43.9% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.2 |
| Estimated audience size | 4,553,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Web design audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 5.7% |
| India | 4.8% |
The strongest cross-interests of the Web design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Projectors | Technology & Electronics | 3.41× | ||
| 02 | C++ | Technology & Electronics | 3.36× | ||
| 03 | Retail banking | Business & Career | 3.00× | ||
| 04 | Search engine optimization | Business & Career | 2.90× | ||
| 05 | Career development | Business & Career | 2.86× | ||
| 06 | GitHub | Internet & Social Media | 2.72× | ||
| 07 | Investment management | Business & Career | 2.27× | ||
| 08 | Mortgage loans | Business & Career | 1.95× | ||
| 09 | JusBrasil | Internet & Social Media | 1.88× | ||
| 10 | Innovation | Business & Career | 1.79× | ||
| 11 | Ana Maria Braga | Movies & TV | 1.74× | ||
| 12 | PCI Concursos | Shopping | 1.68× | ||
| 13 | Trello | Internet & Social Media | 1.59× | ||
| 14 | Riachuelo | Shopping | 1.56× | ||
| 15 | Game of Thrones | Movies & TV | 1.56× | ||
| 16 | Luan Santana | Music & Radio | 1.56× | ||
| 17 | Telegram | Internet & Social Media | 1.54× | ||
| 18 | CVC Viagens | Travel & Leisure | 1.54× | ||
| 19 | Beleza na Web | Shopping | 1.53× | ||
| 20 | Smart Fit | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.08× | |
| Early Adopter Mentality | POWER | 1.96× | |
| Career Orientation | POWER | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Web design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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