A data profile of the people who buy, follow and care about Luan Santana in Brazil — modelled from more than twelve digital signal sources. Luan Santana has an estimated audience of 4,998,874 people in Brazil.
The average Luan Santana fan in Brazil is 38.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include Betano, Paris Saint-Germain, Music download, with strongest over-indexing on Betano (1.63× the country average).
Demographically, the Luan Santana audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Luan Santana fan in Brazil is more female, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Betano.
The key figures that characterise the Luan Santana profile in Brazil.
63.4% are female, 36.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 38.1 |
| Estimated audience size | 4,998,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Luan Santana audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 88.0% |
| Portugal | 4.0% |
| United States | 2.2% |
Where the Luan Santana audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~100K | 1.46× | |
| 02 | Paraná | ~400K | 1.43× | |
| 03 | Pernambuco | ~300K | 1.29× | |
| 04 | Paraíba | ~100K | 1.23× | |
| 05 | Sergipe | ~60K | 1.22× | |
| 06 | Amapá | ~20K | 1.19× | |
| 07 | Rio Grande do Sul | ~300K | 1.17× | |
| 08 | Minas Gerais | ~600K | 1.15× | |
| 09 | Rio Grande do Norte | ~90K | 1.15× | |
| 10 | Alagoas | ~80K | 1.13× | |
| 11 | São Paulo | ~1.5M | 1.07× | |
| 12 | Santa Catarina | ~200K | 1.04× | |
| 13 | Bahia | ~300K | 1.01× | |
| 14 | Goiás | ~200K | 0.95× | |
| 15 | Ceará | ~200K | 0.92× | |
| 16 | Rondônia | ~40K | 0.91× | |
| 17 | Maranhão | ~100K | 0.90× | |
| 18 | Mato Grosso | ~80K | 0.90× | |
| 19 | Acre | ~10K | 0.85× | |
| 20 | Amazonas | ~70K | 0.84× | |
| 21 | Piauí | ~60K | 0.84× | |
| 22 | Pará | ~100K | 0.83× | |
| 23 | Espírito Santo | ~80K | 0.80× | |
| 24 | Roraima | ~10K | 0.74× | |
| 25 | Tocantins | ~20K | 0.73× | |
| 26 | Rio de Janeiro | ~300K | 0.70× | |
| 27 | Federal District | ~50K | 0.66× |
The strongest cross-interests of the Luan Santana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smile | Beauty & Wellness | 1.81× | ||
| 02 | Tooth | Health | 1.78× | ||
| 03 | Novel | Literature | 1.77× | ||
| 04 | Music download | Technology & Electronics | 1.76× | ||
| 05 | Paris Saint-Germain | Sports | 1.74× | ||
| 06 | Private university | Business & Career | 1.68× | ||
| 07 | Hair coloring | Beauty & Wellness | 1.68× | ||
| 08 | Riachuelo | Shopping | 1.65× | ||
| 09 | Betano | Games | 1.63× | ||
| 10 | Sportingbet | Sports | 1.63× | ||
| 11 | Godzilla | Movies & TV | 1.61× | ||
| 12 | Interpersonal relationship | Kids & Family | 1.59× | ||
| 13 | Parent | Kids & Family | 1.54× | ||
| 14 | Brazil national football team | Sports | 1.54× | ||
| 15 | PCI Concursos | Shopping | 1.54× | ||
| 16 | Serie A | Sports | 1.53× | ||
| 17 | NBA | Sports | 1.53× | ||
| 18 | mulheres | Movies & TV | 1.52× | ||
| 19 | Electronic music | Music & Radio | 1.50× | ||
| 20 | Laughter | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.23× | |
| Luxury Orientation | PREMIUM | 1.15× | |
| Design Affinity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Community Orientation | OPEN | 0.75× | |
| Spirituality | BALANCE | 0.79× |
Luan Santana has an estimated audience of 4,998,874 people in Brazil, concentrated in São Paulo and Minas Gerais.
63.4% of Luan Santana fans are female, 36.6% are male, with an average age of 38.1 years.
Luan Santana fans show strongest brand affinity for Betano (1.63×), Paris Saint-Germain (1.74×), and Music download (1.76×) over the country average.
Luan Santana fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Paraná (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Luan Santana itself, the audience over-indexes on Paris Saint-Germain (1.74×), Music download (1.76×), Electronic music (1.5×), and Parent (1.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Luan Santana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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