A data profile of the people who buy, follow and care about Web design in Colombia — modelled from more than twelve digital signal sources. Web design has an estimated audience of 2,380,061 people in Colombia.
Web design has an estimated audience of 2,380,061 people in Colombia. 52.3% are female, 47.7% are male, average age 36.9. Top brand affinities: Innovation, Retail banking, Banco de Bogotá, Online banking, Nonprofit organization.
Top brand affinities include Innovation, Retail banking, Banco de Bogotá, with strongest over-indexing on Innovation (1.88× the country average).
Demographically, the Web design audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Web design fan in Colombia is balanced, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Web design profile in Colombia.
52.3% are female, 47.7% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 36.9 |
| Estimated audience size | 2,380,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Web design audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 5.7% |
| India | 4.8% |
The strongest cross-interests of the Web design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 2.69× | ||
| 02 | Projectors | Technology & Electronics | 2.19× | ||
| 03 | Sustainable energy | Home & Garden | 2.19× | ||
| 04 | Bank account | Business & Career | 2.14× | ||
| 05 | Career development | Business & Career | 2.11× | ||
| 06 | Banco de Bogotá | Business & Career | 2.00× | ||
| 07 | Innovation | Business & Career | 1.88× | ||
| 08 | Mobile banking | Business & Career | 1.77× | ||
| 09 | Employment website | Business & Career | 1.77× | ||
| 10 | Electric motorcycles and scooters | Cars & Mobility | 1.76× | ||
| 11 | Single malt whisky | Food & Beverages | 1.72× | ||
| 12 | Local news | News | 1.68× | ||
| 13 | Online banking | Business & Career | 1.66× | ||
| 14 | Art exhibition | Arts & Culture | 1.62× | ||
| 15 | Mobile payment | Business & Career | 1.61× | ||
| 16 | Stock market | Business & Career | 1.60× | ||
| 17 | Nonprofit organization | Politics & Society | 1.58× | ||
| 18 | Automobile repair shop | Cars & Mobility | 1.54× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Microwave oven | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.15× | |
| Early Adopter Mentality | POWER | 1.86× | |
| Quality Awareness | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.52× | |
| Price Sensitivity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Web design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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