A data profile of the people who buy, follow and care about Fast food in Poland — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 3,994,796 people in Poland.
Fast food has an estimated audience of 3,994,796 people in Poland. 58.3% are female, 41.7% are male, average age 37.8. Top brand affinities: Vegetarian cuisine, Fast casual restaurants, Rossmann, Self-esteem, Organic food.
Top brand affinities include Vegetarian cuisine, Fast casual restaurants, Rossmann, with strongest over-indexing on Vegetarian cuisine (3.48× the country average).
Demographically, the Fast food audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.
The typical Fast food fan in Poland is more female, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Vegetarian cuisine.
The key figures that characterise the Fast food profile in Poland.
58.3% are female, 41.7% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 37.8 |
| Estimated audience size | 3,994,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Fast food audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 4.24× | ||
| 02 | Local food | Food & Beverages | 3.73× | ||
| 03 | Vegetarian cuisine | Food & Beverages | 3.48× | ||
| 04 | Self-esteem | Health | 3.00× | ||
| 05 | Nail polish | Beauty & Wellness | 2.85× | ||
| 06 | Self-knowledge (psychology) | Health | 2.76× | ||
| 07 | Natural skin care | Beauty & Wellness | 2.57× | ||
| 08 | Pizza | Food & Beverages | 2.52× | ||
| 09 | Rossmann | Shopping | 2.32× | ||
| 10 | Skin care | Beauty & Wellness | 2.21× | ||
| 11 | Renovation | Home & Garden | 2.12× | ||
| 12 | Organic food | Food & Beverages | 2.05× | ||
| 13 | Veganism | Food & Beverages | 2.03× | ||
| 14 | Children's clothing | Fashion & Accessoires | 2.01× | ||
| 15 | Aldi | Shopping | 1.92× | ||
| 16 | Parenting | Kids & Family | 1.82× | ||
| 17 | Handbags | Fashion & Accessoires | 1.74× | ||
| 18 | Fashion design | Business & Career | 1.69× | ||
| 19 | Notino | Shopping | 1.57× | ||
| 20 | Dresses | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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