Rascasse Audience Intelligence

Fast food Audience in Switzerland

A data profile of the people who buy, follow and care about Fast food in Switzerland — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 1,795,405 people in Switzerland.

#124among Topic in Switzerland
#16in Food & Beverages

The average Fast food fan in Switzerland is 42.6 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Geneva, Vaud.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fast food profile in Switzerland.

Audience size
1.8M
in Switzerland
Gender
54.9%♀
45.1% male
Age
42.6
average years
Country rank
#201
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast food fans

54.9% are female, 45.1% are male, average age 42.6.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Fast food audience in Switzerland
MetricValue
Female54.9%
Male45.1%
Average age42.6
Estimated audience size1,795,405
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Fast food audience in Switzerland
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Fast food audience comes from Switzerland.

Worldwide audience distribution share by country for Fast food
CountryShare
United States20.3%
Italy5.0%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast food audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Fast food fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Geneva~400K3.00×
02Vaud~400K2.06×
03Valais~100K1.45×
04Canton of Zürich~400K1.29×
05Ticino~90K1.22×
06Basel-City~80K1.18×
07Fribourg~80K1.17×
08Graubünden~50K1.17×
09Neuchatel~40K1.15×
10Canton of Bern~200K1.11×
11Luzern~80K1.03×
12Uri~6K0.96×
13Appenzell Innerrhoden~2K0.92×
14Aargau~100K0.91×
15Canton of St. Gallen~80K0.91×
16Jura~10K0.91×
17Canton of Nidwalden~6K0.90×
18Canton of Obwalden~6K0.89×
19Canton of Glarus~6K0.89×
20Appenzell Ausserrhoden~7K0.88×
21Schwyz~20K0.86×
22Canton of Zug~20K0.86×
23Schaffhausen~10K0.83×
24Solothurn~40K0.80×
25Basel-Landschaft~30K0.80×
26Thurgau~40K0.76×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Switzerland

See Fast food audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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