A data profile of the people who buy, follow and care about Fast food in Australia — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 6,322,832 people in Australia.
The average Fast food fan in Australia is 41.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include McDonald's, French fries, The Economist, with strongest over-indexing on McDonald's (1.55× the country average).
Demographically, the Fast food audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 8 regions tracked by Rascasse.
The typical Fast food fan in Australia is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for McDonald's.
The key figures that characterise the Fast food profile in Australia.
57.4% are female, 42.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.0 |
| Estimated audience size | 6,322,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Fast food audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~2M | 1.18× | |
| 02 | Western Australia | ~900K | 1.18× | |
| 03 | New South Wales | ~2.5M | 1.04× | |
| 04 | Northern Territory | ~60K | 0.96× | |
| 05 | South Australia | ~500K | 0.95× | |
| 06 | Victoria | ~2M | 0.93× | |
| 07 | Australian Capital Territory | ~100K | 0.92× | |
| 08 | Tasmania | ~100K | 0.88× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seattle's Best Coffee | Food & Beverages | 1.82× | ||
| 02 | Teavana | Food & Beverages | 1.79× | ||
| 03 | White Castle (restaurant) | Food & Beverages | 1.68× | ||
| 04 | Super Size Me | Movies & TV | 1.67× | ||
| 05 | Colonel Sanders | Food & Beverages | 1.66× | ||
| 06 | Ronald McDonald | Food & Beverages | 1.65× | ||
| 07 | Chipotle Mexican Grill | Food & Beverages | 1.65× | ||
| 08 | Wendy's | Food & Beverages | 1.63× | ||
| 09 | Frappuccino | Food & Beverages | 1.63× | ||
| 10 | American Idol | Movies & TV | 1.59× | ||
| 11 | René Redo | Food | 1.57× | ||
| 12 | McDonald's | Food & Beverages | 1.55× | ||
| 13 | The Economist | Business & Career | 1.53× | ||
| 14 | Burger King | Food & Beverages | 1.52× | ||
| 15 | French fries | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.03× | |
| Urban Lifestyle | OPEN | 1.01× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.91× | |
| Mindfulness | BALANCE | 0.91× | |
| Risk Appetite | THRILL | 0.91× |
Fast food has an estimated audience of 6,322,832 people in Australia, concentrated in New South Wales and Queensland.
57.4% of Fast food fans are female, 42.6% are male, with an average age of 41.0 years.
Fast food fans show strongest brand affinity for McDonald's (1.55×), French fries (1.5×), and The Economist (1.53×) over the country average.
Fast food fans in Australia are most concentrated in New South Wales (reach ~2.5M), Queensland (reach ~2M), and Victoria (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on French fries (1.5×), The Economist (1.53×), Burger King (1.52×), and Wendy's (1.63×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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