A data profile of the people who buy, follow and care about Skin care in Poland — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 4,033,384 people in Poland.
Skin care has an estimated audience of 4,033,384 people in Poland. 82.0% are female, 18.0% are male, average age 42.3. Top brand affinities: Fitness and wellness, Dresses, Sephora, Anti-aging cream, Natural skin care.
Top brand affinities include Fitness and wellness, Dresses, Sephora, with strongest over-indexing on Fitness and wellness (1.52× the country average).
Demographically, the Skin care audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Skin care fan in Poland is more female, around 42.3 years old, with strong Individualism tendencies and a notable affinity for Fitness and wellness.
The key figures that characterise the Skin care profile in Poland.
82.0% are female, 18.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 42.3 |
| Estimated audience size | 4,033,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Skin care audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup brush | Beauty & Wellness | 3.27× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 2.93× | ||
| 03 | Nail polish | Beauty & Wellness | 2.84× | ||
| 04 | Facial | Beauty & Wellness | 2.80× | ||
| 05 | Nail salon | Beauty & Wellness | 2.79× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.73× | ||
| 07 | Sephora | Shopping | 2.58× | ||
| 08 | Manicure | Beauty & Wellness | 2.45× | ||
| 09 | Permanent makeup | Beauty & Wellness | 2.41× | ||
| 10 | Cosmetology | Beauty & Wellness | 2.31× | ||
| 11 | Rossmann | Shopping | 2.06× | ||
| 12 | Skin | Beauty & Wellness | 2.06× | ||
| 13 | Dresses | Fashion & Accessoires | 1.89× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.89× | ||
| 15 | Skirt | Fashion & Accessoires | 1.87× | ||
| 16 | Blouse | Fashion & Accessoires | 1.83× | ||
| 17 | Handbags | Fashion & Accessoires | 1.75× | ||
| 18 | Notino | Shopping | 1.68× | ||
| 19 | Shopping malls | Shopping | 1.58× | ||
| 20 | Fitness and wellness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.42× | |
| Urban Lifestyle | OPEN | 0.57× | |
| Quality Awareness | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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