A data profile of the people who buy, follow and care about Skin in Poland — modelled from more than twelve digital signal sources. Skin has an estimated audience of 3,887,961 people in Poland.
Skin has an estimated audience of 3,887,961 people in Poland. 80.8% are female, 19.2% are male, average age 40.0. Top brand affinities: Hair products, Spas, Tattoos, Skin care, Eyelash extensions.
Top brand affinities include Hair products, Spas, Tattoos, with strongest over-indexing on Hair products (1.73× the country average).
Demographically, the Skin audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Skin fan in Poland is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Hair products.
The key figures that characterise the Skin profile in Poland.
80.8% are female, 19.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 40.0 |
| Estimated audience size | 3,887,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Skin audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concealer | Beauty & Wellness | 2.99× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 2.96× | ||
| 03 | Face powder | Beauty & Wellness | 2.91× | ||
| 04 | Love & Sex | Kids & Family | 2.55× | ||
| 05 | Hair coloring | Beauty & Wellness | 2.38× | ||
| 06 | Artificial nails | Beauty & Wellness | 2.25× | ||
| 07 | Nail salon | Beauty & Wellness | 2.10× | ||
| 08 | Skin care | Beauty & Wellness | 2.06× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.93× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.88× | ||
| 11 | Permanent makeup | Beauty & Wellness | 1.87× | ||
| 12 | Manicure | Beauty & Wellness | 1.83× | ||
| 13 | Hair products | Beauty & Wellness | 1.73× | ||
| 14 | Fast food | Food & Beverages | 1.70× | ||
| 15 | Sephora | Shopping | 1.70× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.68× | ||
| 17 | Kindergarten | Kids & Family | 1.66× | ||
| 18 | Spas | Beauty & Wellness | 1.65× | ||
| 19 | Rossmann | Shopping | 1.60× | ||
| 20 | Happiness | Health | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.88× | |
| Design Affinity | PREMIUM | 1.42× | |
| Healthy Lifestyle | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.99× | |
| Social Media Usage | JOY | 1.03× | |
| Need for Security | CONSERVATISM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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