A data profile of the people who buy, follow and care about Skin in Switzerland — modelled from more than twelve digital signal sources. Skin has an estimated audience of 1,296,233 people in Switzerland.
Skin has an estimated audience of 1,296,233 people in Switzerland. 71.2% are female, 28.8% are male, average age 42.9. Top brand affinities: Coop, Hornbach, Swiss International Air Lines, Conforama, Beauty.
Top brand affinities include Coop, Hornbach, Swiss International Air Lines, with strongest over-indexing on Coop (1.77× the country average).
Demographically, the Skin audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Skin fan in Switzerland is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Coop.
The key figures that characterise the Skin profile in Switzerland.
71.2% are female, 28.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 42.9 |
| Estimated audience size | 1,296,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Skin audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.31× | ||
| 02 | Tattoos | Fashion & Accessoires | 2.27× | ||
| 03 | Hairstyle | Beauty & Wellness | 2.06× | ||
| 04 | Weddings | Kids & Family | 1.92× | ||
| 05 | Spas | Beauty & Wellness | 1.89× | ||
| 06 | Wikipedia | Internet & Social Media | 1.87× | ||
| 07 | Conforama | Home & Garden | 1.85× | ||
| 08 | Desserts | Food & Beverages | 1.85× | ||
| 09 | Festival | Music & Radio | 1.82× | ||
| 10 | Psychology | Business & Career | 1.78× | ||
| 11 | Happiness | Health | 1.78× | ||
| 12 | Coop | Food & Beverages | 1.77× | ||
| 13 | Swiss International Air Lines | Travel & Leisure | 1.75× | ||
| 14 | Kitchen | Home & Garden | 1.63× | ||
| 15 | Mobile phones | Technology & Electronics | 1.62× | ||
| 16 | Shoes | Fashion & Accessoires | 1.59× | ||
| 17 | Education | Business & Career | 1.58× | ||
| 18 | Dogs | Pets & Animals | 1.55× | ||
| 19 | Concerts | Music & Radio | 1.53× | ||
| 20 | Beauty | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.95× | |
| Community Orientation | OPEN | 1.62× | |
| Pet Ownership | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Individualism | JOY | 0.94× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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